Coke gets slimmer with new can in Brazil
By Canadian Packaging staffDesign & Innovation General Bottling Coca-Cola CROWN Brazil CROWN Embalagens Metálicas da Amazônia S.A. Crown Holdings Évora S.A.
New slimmer format beverage packaging from Crown provides greater variety to Coca-Cola’s Brazilian customers.
PHILADELPHIA, PA–CROWN Embalagens Metálicas da Amazônia S.A. (CROWN Brazil), a joint venture of Crown Holdings, Inc. and Évora S.A. of Porto Alegre, Brazil, has partnered with Coca-Cola to introduce a 220ml sleek style beverage can to local consumers.
Produced at Crown’s plant in Cabreuva, Brazil, the sleek style format addresses consumer demand for smaller portion sizes and greater product variety.
The new can for Coca-Cola lines: Coke Zero, Coke Life, Coca-Cola, Fanta, Grape Fanta, Sprite and Guaraná Kuat, joining the mega softdrink manufacturer’s line of standard 355ml and 250ml size beverage cans for soft drinks.
“Helping consumers experience our products in new ways remains a primary goal at Coca-Cola,” states Coca-Cola global procurement director for Latin America Mario Sergio Gomes. “Crown’s innovative 220ml beverage can format satisfies the preferences of modern Brazilian consumers while also adding noteworthy progression and variety to our product line.”
Like all aluminum cans, the 220ml can is infinitely recyclable, provides an effective barrier against light and oxygen, and has significant shelf-life properties. The can size also meets consumer preferences in terms of it being lighter, easier to hold, transportable and faster to chill than larger sizes.
“Partnering with Coca-Cola to create a beverage package that not only gives consumers more options, but creates visual impact on the shelf and aligns with consumer demands was a win-win,” says CROWN Embalagens Metálicas da Amazônia S.A.president Wilmar Arinelli. “We look forward to continued collaboration with Coca-Cola and other regional brands to meet the evolving needs of Brazilian consumers.”
The 220ml sleek style beverage can brings CROWN Brazil’s portfolio to 10 different sizes—the largest portfolio in the country. Other sizes available on the market are the 250ml slim style, 269ml, 310ml, 355ml and 425ml sleek style cans and 250ml, 355ml, 473ml and 550ml standard cans.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.