CROWN debuts slim style beverage can format in the America
Partnership with Heineken in Brazil represents first commercial application of format.
October 11, 2016 By Andrew Joseph
PHILADELPHIA, PA—CROWN Embalagens Metálicas da Amazônia S.A. (CROWN Brazil), a joint venture of Crown Holdings, Inc. and Évora S.A. of Porto Alegre, Brazil, is extending its portfolio of beverage can sizes with the addition of a 250ml slim style format.
Available in the Americas for the first time, the 250ml package made its market debut in Brazil in partnership with Heineken. The cans are being produced at Crown’s Ponta Grossa plant, which is in close proximity to Heineken’s filling facility, and reached store shelves in September 2016. Crown already produces the 250ml slim style format for Heineken in Europe and Asia.
“We are pleased to be able to leverage the longstanding relationship we have with Crown around the globe to deliver this new beverage can size to consumers in Brazil,” says Heineken Brazil procurement director Wilson Toyama. “As in other parts of the world, Brazilian consumers are seeking greater convenience and more choices from their favorite brands. Bringing the 250ml slim style beverage can to Brazil will let us satisfy those needs.”
Manufacturers of energy drinks and other ready-to-drink beverages can also utilize the new format to refresh their packaging mix and enhance their brand image to attract younger, more active consumers. Along with being easier to grip and visually appealing, the slim style cans provide an effective barrier against light and air, keeping products fresher longer and chill quickly. Additionally, the 250ml slim style can is easily stackable, lighter to transport and 100 percent and infinitely recyclable – qualities that all aluminum cans share.
“Crown is committed to staying one step ahead of market trends and working with its customers to meet changing consumer preferences,” states CROWN Embalagens Metálicas da Amazônia S.A. president Wilmar Arinelli. “The 250ml slim style can size is a prime example of how we were able to partner with a brand to bring an innovative new option to the Brazilian market.”
The new beverage can is the eighth size to be added to Crown’s Brazilian portfolio. The other sizes available to the market are 269ml, 310ml, 355ml and 425ml sleek style cans and 355ml, 473ml and 550ml standard cans.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For company information, visit www.crowncork.com.