Three steps to plan for the USFDA’s new food label rules
By Marsha Frydrychowski, director of marketing services, Resource Label Group
General Coding & Labeling food and beverage labels National Labeling Education Act (NLEA) U.S. FDA (United States Food & Drug Administration)A guest article by Marsha Frydrychowski, director of marketing services, Resource Label Group denoting what the new changes in U.S. labels means for the producer.
In May of 2016, the U.S. FDA (United States Food & Drug Administration) released its final rules for the updated food and beverage labels. These changes are revisions to the National Labeling Education Act (NLEA) of 1990.
Updated Nutrition and Supplement Facts labels may be displayed on packages now, but must be on packages by July 26, 2018 (or July 26, 2019 for manufacturers with less than $10 million in annual food sales).
The updates will have a major impact on food and beverage producers and their products. Some of the specific changes include:
- Changes in required nutritional information, such as a new added sugars declaration, changes to daily values and vitamins;
- New record-keeping requirements;
- Changes to serving sizes.
Start the process of keeping and documenting new records
The FDA has created a new, mandatory declaration for added sugars in food and beverage products. In addition, vitamin D and potassium declarations are mandatory. These changes will require producers to specifically calculate and track new totals in the food production process. For the first time, food and beverage producers are also required to make and keep records that verify the declaration of mandatory nutrients, such as added sugars, certain dietary fibers, vitamin E, folic acid and folate for which analytical methods are not currently available. Even though you have some time to actually implement these changes on your labels, getting a jump on calculating and tracking these records will make it easier to comply with the new label regulations.
Make appeals on trans fat now
In June 2015, the FDA mandated that partially hydrogenated oils be removed from food production by June 18, 2018, essentially eliminating all artificial trans fat from food. However, trans fat is remaining on the new label format because dairy (“ruminant” or natural) sources can contribute to trans fat intake. In addition, the FDA is accepting petitions to allow some industrial trans fats in specific products. If you do not expect to be able to produce your goods without trace amounts of trans fat, now is the time to begin an appeal to the FDA.
Prepare for new label layouts, designs and costs
The FDA’s new rules include changes to the format of the Nutrition and Supplemental Facts Label (the principal display panel). Broadly, these changes include:
- Bigger type for all information;
- Different information will be bolded;
- New, required label formats for certain products, in accordance with changes to serving sizes;
- Potentially more space for some brands.
There’s a new, mandatory footnote at the end of the principal display panel, which replaces the old daily values footnote that appeared at the bottom of the panel. While this change doesn’t technically add any space to the panel, many food and beverage brands have (incorrectly) left off the previous daily values section for years. In reality, many brands will have larger labels because this footnote is smaller and the rest of the label is bigger. That means potentially limited branding space, new label design (http://www.resourcelabel.com/food-label-design), or even new printing plates and additional label printing costs. You’ll need to work with a label-printing partner to plan for these changes and find solutions to minimize the potential cost impact.
There is still an exception on the books, however, for packages where there are 40 or fewer square inches of total packaging available for labeling. In these cases, facts may be placed on any label that may readily be seen by consumers and in a “side-by-side” format where necessary, with information following vitamins and minerals placed immediately to the right and separated by a line. Also, if the package does not have the necessary vertical space (about three inches) to accommodate the standard vertical layout, nutritional information may be presented horizontally. This exception remains in place from earlier FDA rulings, and more information on size restrictions can be found HERE.
Source information is from the U.S. Food & Drug Administration, and can be found HERE.
By Marsha Frydrychowski, director of marketing services, Resource Label Group, has more than 15 years of experience working with consumer packaged goods companies in marketing, packaging and branding. She leads marketing efforts for Resource Label Group, a full-service label manufacturer with locations throughout the U.S. and Canada.
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