One-in-few-million with Diet Coke
By Canadian Packaging staffDesign & Innovation General Bottling Film Printing Coca-Cola Ltd. Coca-Cola Refreshments Canada Diet Coke HP Inc. HP Indigo digital
Diet Coke celebrates what makes us all one-of-a-kind with millions of unique, colorful package designs on its bottles.
TORONTO—For the first time ever in Canada, Diet Coke is, as of September 6, 2016, available in millions of unique, colorful package designs with the launch of the “One of a Kind” program, available in stores now while supplies last.
The “One of a Kind” bottles will feature millions of unique, vibrant designs on 500mL PET (Polyethylene terephthalate) and 355mL and 237mL glass bottles of Diet Coke—with no two bottles exactly the same—just like the fans who enjoy Diet Coke.
A select number of patterns will also be available on 355mL and 222mL cans.
“The ‘One of a Kind’ campaign showcases the great taste of Diet Coke that Canadians know and love in a completely new way,” says Michael Samoszewski, vice-president, Sparkling Business Unit, Coca-Cola Ltd. “With millions of designs to choose from, Canadians will have fun finding that one Diet Coke bottle that truly reflects what makes them unique and ‘One of a Kind’.”
To create the unique packaging, Diet Coke worked with HP Inc. to leverage their innovative HP Indigo digital printing technology. First, Diet Coke created 36 ‘base’ designs inspired by the bubbles, fizz, taste and spirit of Diet Coke. Then, through HP SmartStream Mosaic software, the base designs were used to automatically create millions of entirely new graphics.
To kick off the program, Diet Coke is partnering with celebrity stylist, E! “Fashion Police” host and Diet Coke fan, Brad Goreski, who will share with fans his must-have fashion pieces for the fall season and show them how to add a splash of color to make any outfit unique.
“Like fashion, the new ‘One of a Kind’ Diet Coke bottles are a distinct reflection of personal style,” says Goreski. “With millions of unique designs, fans will have the perfect accessory for their ‘One of a Kind’ look.”
Canadians can purchase their very own Diet Coke “One of a Kind” bottle, while supplies last, at major retailers across the country.
The Diet Coke “One of a Kind” campaign will be supported by a fully-integrated marketing program including a 30-second television spot, and 30- and 15-second digital and social ads. Select digital ads will feature brand spokesperson, and Canadian tennis pro Eugenie Bouchard. In the spot Bouchard battles against a tennis ball machine to create her very own Diet Coke “One of a Kind” bottle design. Just 200 of the limited edition bottles will be produced and will be part of an upcoming social media campaign.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all 10 provinces, and employs 6,300 people in more than 50 facilities, including six production facilities across Canada. It offers a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, NESTEA, POWERADE, Minute Maid, Dasani and vitaminwater. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about the company, visit www.coca-cola.ca.