Coca-Cola Life launches in Canada
Coca-Cola’s reduced-calorie cola sweetened from natural sources now available nation-wide.
September 23, 2016
by Canadian Packaging staff
TORONTO—Canadians love the great taste of Coca-Cola, and now, for the first time ever, they will be able to enjoy great Coca-Cola taste with 50 per cent fewer calories than regular colas.
Sweetened from natural sources—a blend of stevia extract and cane sugar—Coca-Cola Life joins other trademark brands marketed under the “Taste the Feeling” tagline, Coca-Cola, Diet Coke and Coca-Cola Zero.
Beginning September 23, 2016, Coca-Cola Life will be available in 500-ml PET bottles, 12 and 15-packs of 355-ml cans and six-packs of 222-ml mini cans at major retailers nation-wide.
“As leaders in innovation, we know Canadians love our brands and want more choices in flavours, package sizes and sweetener options,” says Coca-Cola Ltd., Sparkling Business Unit vice-president Michael Samoszewski. “Coca-Cola Life fills a very clear gap among Canadians looking for a great-tasting reduced-calorie soft drink that is sweetened from natural sources.”
Coca-Cola Life adds to Coca-Cola’s growing portfolio in Canada, which includes over 300 beverages, more than 70 of which are reduced-, low- or no-calorie. It also joins an increasing number of Coca-Cola beverages sweetened in part by stevia extract.
Through an extensive sampling initiative, one million Canadians will get to try Coca-Cola Life. The launch is also supported by a multi-faceted marketing campaign including television advertising, a retail activation program, digital and social media support, public relations and in-store POS.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all 10 provinces, and employs 6,300 people in more than 50 facilities, including six production facilities across Canada. It offers a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. The company offers some of the most popular brands in Canada including Coca-Cola, Diet Coke, Coca-Cola Zero, Coca-Cola Life, Sprite, Fanta, NESTEA, POWERADE, Minute Maid, Dasani and vitaminwater. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about the Company, visit www.coca-cola.ca or download the Coca-Cola Ambassador app.