Coca-Cola offers a concept can that allows consumers to literally share a Coke and a smile.
June 10, 2013
by Canadian Packaging Staff
The Coca-Cola Company offers a concept can that allows consumers to literally share a Coke and a smile.
Without a doubt, Coca-Cola has pushed the concept that its soft-drink cola is indeed something it wants to share with the world. Now, taking things to a new level, Coca-Cola is offering consumers a chance to share a drink without having to share any icky germs.
Now, with a simple twist, a 330-milliliter can can be split in half creating a pair of closed mini cans that can be shared… though Coca-Cola does take the time to warn that the split is limited to just a single twist, and that infinite cloning is not possible.
The idea of this shareable can originated with ad agency Ogilvy & Mather Singapore, though the group that came up with the idea has since left the company.
The concept was based on a Pepsi (the competition!) can that had been cut in half to be used as an ash tray.
While not yet readily available – apparently it is still in the concept stage – passerby’s in Singapore recently could grab a shareable can from a “happiness truck”.
Will the sharing can become more widespread? In the mean time, enjoy the Coca-Cola video showing off the can’s promise: