Coke selling beer? Sort of
Coca-Cola bottler will distribute beers for Molson Coors in Oz.
Beam Global Spirits & Wines
It’s a g’day for Australian Coca-Cola bottler, Coca-Cola Amatil (CCA), as it has signed an exclusive agreement to distribute Molson Coors beers in the land down under as it seeks to re-enter the Australian beer market.
A decision still hasn’t been reached on which beer brands will be part of the deal, but reports have surfaced that it may include: Carling, Coors Light and craft beer Blue Moon.
Coca-Cola Amatil had been prevented from selling beer in Australia as part of a 2011 transaction that allowed SAB Miller to acquire Foster’s.
But… the restriction ends December 16, 2013, and Coca-Cola Amatil is getting all of its ducks in a row.
Along with the deal with Molson Coors for Australia, Coca-Cola Amatil has secured agreements to distribute a leading cider and beer, including Coors Light in New Zealand and the Pacific region.
“CCA is now well-positioned as the only independent and large-scale manufacturer, distributor and full service provider for premium international alcoholic beverage brands in Australia and we are targeting over one per cent in incremental earnings growth from our alcoholic beverages business from 2014 onwards,” group managing director Terry Davis said in its earnings report.
The company described Molson Coors as “one of the world’s top 10 global brewers with a powerful brand portfolio.”
CCA is one of the largest bottlers of non-alcoholic beverages in the Asia-Pacific region. It employs 15,000 people and has operations in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea.
Its portfolio includes carbonated soft drinks, water, sports and energy drinks, fruit juice, flavored milk, coffee and packaged ready-to-eat fruit and vegetable products.
CCA also sells and distributes the premium spirits portfolio of Beam Global Spirits & Wines, which include products such as Canadian Club.
For more information on Coca-Cola Amatil, visit www.ccamatil.com.