Canadian Packaging

Apple passes Coke as #1 global brand

Apple purported to be worth $98.3-billion.

October 8, 2013
by Canadian Packaging Staff

Yes, it’s the real thing. According to international consulting firm Interbrand, Apple is now the number one global brand, moving past Coca-Cola.

You can Google that data and also find that Google is also ahead of Coca-Cola.

Interbrand ranks brands based on a combination of factors: financials; brand role in purchasing behavior; ability to CREATE brand loyalty (as opposed to continued brand loyalty).

Why isn’t your company in there? Interbrand also wanted a global look and stipulated that along with the above, 30 per cent of the company revenues must come from outside the home region and possess a presence in a minimum of three continents.

Interbrand says Apple’s brand value is US$98.3 billion, which is an increase of 28 per cent from last year. That’s not bad.

But it’s not all juicy for Apple, as there is now big competition from Samsung, who as the world’s biggest and most profitable smartphone manufacturer, are looking to take a bite out of Apple and its tech, which includes iPads, iPhones, iPod Touches.

Apparently there is an “i” in the Apple team.

The Interbrand report states: “The brand’s trendsetting retail stores [according to RetailSails research] are performing 17 times better than any other physical retail store — a fact that seems to justify the trademark Apple received for its distinctive design and layout earlier this year.”

It also praised Apple’s innovation, citing its new finger scan security system.

Interbrand’s Top 20 Global Brands

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
  11. Mercedes-Benz
  12. BMW
  13. Cisco
  14. Disney
  15. hp
  16. Gillette
  17. Louis Vuitton
  18. Oracle
  19. Amazon
  20. Honda

Category Captains 2018