Ontario water bottler set to go with the flow in bold brand extension
The Flow Glow brand will be packaged in concentrated 330-ml format Tetra Pak beverage cartons
It won’t glow in the dark, but the soon-to-be-launched Flow Glow brand of CBD (cannabidiol)-infused functional beverage from Canadian water-bottling pioneer Flow Alkaline Spring Water promises to shine a whole new light on the business of functional beverages across Canada and in U.S. states allowing the use of medical cannabis products.
With the pending federal regulatory approvals for retail sale of cannabis-infused edibles and drinkables in Canada expected to be implemented later this year, the Flow Glow brand seems to be perfectly positioned to seize the moment when the time comes, according to the company’s colorful founder and chief executive officer Nicholas Reichenbach.
“This super-charged, super-water is designed to help our five million plus consumers across North America achieve their daily wellness goals more easily,” says Reichenbach.
“Our Flow glow is ultra-hydrating, mineral-rich H2O super food that will let them hydrate and nourish their cells to the fullest with naturally occurring minerals, powerful antioxidants and the qualities of CBD.”
According to Reichenbach, the Flow Glow brand will be packaged in concentrated 330-ml format Tetra Pak beverage cartons that have helped the company’s original brand of Flow Alkaline Spring Water achieve cult-like following among many ecoconscious millennial consumers, thanks to the many environmental benefits offered by Tetra Pak’s aseptic paperboard packaging.
According to a consumer survey commissioned by Flow Water last November, 63 percent of adult Canadians are already familiar with CBD, which is the non-intoxicating compound found in the resinous flowers of marijuana plants.
Based on significant medical research and mounting anecdotal evidence, CBD has in recent years become is a widely lauded natural alternative to standard pharmaceutical drugs in the treatment of chronic pain, anxiety, inflammation, depression and many other conditions ranging from diabetes to severe acne.
According to the Flow commissioned survey, 40-percent of Canadian adults have already consumed CBD for both recreational and medicinal purposes, and 67 per cent are interested in consuming it in the future.
“With the anticipated demand in market, Flow is pleased to be working with industry leaders and experts to offer an innovative wellness product like this to help consumers achieve their health goals,” Reichenbach says.
Since making its commercial debut in 2015 in Tetra Pak’s 500-ml and one-liter Tetra Prisma Aseptic Edge cartons incorporating the DreamCap and HeliCap resealable closures made from sugar cane polymers, Flow brand water has expanded product portfolio with the launch of four Flow brand flavored water products—Cucumber+Mint, Lemon+Ginger, Strawberry+Rose and Watermelon+Lime—and Reichenbach says the company plans to introduce two more flavored varieties, Grapefruit+Elderflower and Blackberry+Hibiscus, later this year.
Packaged at the company’s state-of-the-art production facility in Aurora, Ont., Flow water is sourced from a family-owned artesian spring in South Bruce County in Ontario.