Canadian Packaging

Protein shake innovator gets ready to rumble with new carton packs

Rumble is now available in three flavors


March 26, 2019
Canadian Packaging

In today’s beverage space, there is no shortage of demand for healthy products with value-added features that do not compromise on taste.

Canadian brand Rumble has been successful in meeting this challenge with its Supershakes line of enhanced protein drinks now available in three flavors: Dutch Cocoa (Organic Fairtrade sourced cocoa), Coffee Bean (Organic Fairtrade coffee), and Vanilla Maple (Organic vanilla bean extract).

Relaunched earlier this year with eco-friendly packaging manufactured by Swiss-based aseptic packaging experts SIG, the reformulated Supershakes are now retailing across Canada in the distinct 330-ml combismileBig beverage cartons to fuel a wide demographic while working to support the planet.

For brand-owner Rumble Nutrition, its mission to ‘Feed the Good” exists on multiple levels.

With 20 grams of grass-fed protein, five grams of fiber, 2,500 milligrams of Omega-3 fatty acids, and a robust organic veggie and green tea antioxidant blend, the Supershakes are also certified gluten free, lactose free, soy free, and non-GMO.

Formulated to be low allergen and low in natural sugars, they are a nutrient-rich option that serve to supplement meals or as a ready-to-drink snack—catering to the needs of a wide audience ranging from children, to busy parents, ambitious athletes and beyond.

The company’s belief in feeding the body with high-quality natural ingredients translates to overall wellness, and to marry a quality nutritional profile with best in class taste provides consumers with an unmatched experience.

Working with SIG, the brand found itself an ideal partner to support in furthering its mission.

The beverages are filled in combismileBig 330-ml carton packs that are fully recyclable.

With its slanted top, round cheeks, “smile” at front, and grip corners, this new packaging solution emphasizes the aspect of product differentiation.

Aside from the ergonomic and unique shape, it also allows for convenient consumption from the pack with a single-action closure that is leak-proof and tamper-evident.

Furthermore, the packages are created using only raw cardboard made of pulp from FSC (Forest Stewardship Council)-certified forests and other controlled sources—making these carton packs among the most environmentally-friendly packaging solutions around.

“Innovation and sustainability lie at the core of our brand,” says Rumble Nutrition co-founder Paul Underhill, who created the first version of Supershake in his kitchen by combines premium ingredients, power protein, and a hearty
helping of Omega 3 in a shelf-stable beverage that is now officially certified glutenfree, non-GMO, soy-free and lactose-free.

Says Underhill: “As we took the opportunity to renew and improve our formulation, we sought a container that was consistent with these values.

“We are excited to be relaunching Rumble in the combismile packaging, and hope our customers will love the packaging as much as they do the improved formulation.”






Category Captains 2019
Machinery