Graphic Packaging partners with local Coca-Cola bottler to launch United States’ first paperboard KeelClip™ packaging for multipack cans
By PHD Marketing Ltd.
GeneralLiberty Coca-Cola Beverages bolsters sustainable packaging in Northeast markets with new alternative to plastic packaging
Fiber-based consumer packaging leader, Graphic Packaging International (‘Graphic Packaging’) has launched its KeelClip™ packaging solution in the United States with the installation of a KeelClip™ 1600 multipacking machine at Liberty Coca-Cola Beverages’ Elmsford, NY production facility.
The equipment – the first to be installed in the United States following a successful expansion throughout Europe – is a sustainable packaging system for multipacks of cans. The innovative solution uses fiber-based packaging for can multipacks, eliminating the need for plastic rings and shrink wrap. It is estimated that KeelClip technology saved over three million pounds of plastic in 2021 alone, and has been used with over 550 million packs worldwide.
Liberty Coca-Cola Beverages, the local Coca-Cola bottler for the northeastern United States Pennsylvania, New Jersey, and New York markets, is utilizing KeelClip technology to improve sustainability across its entire distribution footprint. The installation of the KeelClip 1600 machinery means the sustainable fiber-based packaging solution can be supplied to markets in New York, Connecticut, New Jersey, Philadelphia, and Delaware. This transition will remove 75,000 pounds of plastic packaging per year from the supply chain for approximately 3.1 million cases.
“Liberty Coca-Cola Beverages is thrilled to be Graphic Packaging’s first partner in the United States to implement this innovative packaging system,” said Paul Mulligan, co-owner of Liberty Coca-Cola Beverages. “We are committed to producing sustainable products across our territories that eliminate waste and develop a circular economy. We know that the most valuable change to reduce plastic waste occurs when bottlers and packaging producers work together in partnership, and we look forward to partnering with Graphic Packaging on this sustainable packaging for years to come.”
Bret Arnone, vice president, commercial operations & beverage packaging at Graphic Packaging, welcomed the news, saying, “We are delighted to partner with Liberty Coca-Cola Beverages as we continue to roll out KeelClip technology around the world. This technology has seen incredible success wherever it has been used, winning 10 industry awards and becoming the gold standard for can multipacks in over 20 countries. Most importantly, it’s proven to help our commercial partners reduce their reliance on plastics for a more sustainable future.”
KeelClip has many benefits on top of its sustainable design. It offers consumers enhanced hygiene, as the can tops are protected, plus easy-remove cans and finger holes for ergonomic carrying. The assembly process also enables cans to be oriented for optimal brand presence.
Arnone added, “At Graphic Packaging our commitment to innovation is limitless. Bringing desirable and effective packaging solutions to brands, retailers and consumers that are also sustainable, is a primary goal. KeelClip has been adopted by some of the largest beverage companies in the world, making it a tried, tested and trusted solution for multipack packaging.”
To learn more about Graphic Packaging’s range of sustainable packaging solutions, visit https://www.graphicpkg.com/.
About Graphic Packaging International
Graphic Packaging International, LLC, the primary operating subsidiary of Graphic Packaging Holding Company (NYSE: GPK), headquartered in Atlanta, Georgia, is committed to providing consumer packaging that makes a world of difference. The Company is a leading provider of sustainable fiber-based packaging solutions to the world’s most widely-recognized food, beverage, food-service and other consumer products companies and brands. The Company operates on a global basis, is one of the largest producers of folding cartons and fiber-based food-service products in the United States and Europe, and holds leading market positions in coated recycled paperboard, coated unbleached kraft paperboard and solid bleached sulfate paperboard. Additional information about Graphic Packaging, its business and its products is available at www.graphicpkg.com.
About Liberty Coca-Cola Beverages
Liberty Coca-Cola Beverages, LLC is a privately-owned bottler that operates production facilities in Philadelphia, PA, Moorestown, N.J., and Elmsford, N.Y. and sales and distribution centers in Philadelphia, PA, Marmora and South Brunswick, NJ; the Bronx, Maspeth, Elmsford, New Windsor, and Smithtown, NY. For more information, visit us at www.LibertyCoke.com, and follow us on Twitter, Instagram, Facebook and LinkedIn.
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