Graphic Packaging extends range of sustainable packaging solutions for beverage industry
By PHD Marketing Ltd.General
Graphic Packaging International (‘Graphic Packaging’), the leading manufacturer of fiber-based consumer packaging solutions, has enhanced its range of sustainable multipack packaging for the beverage industry. In line with its commitment to ongoing product innovation in support of a more circular economy, the business has launched EnviroClip™ – a minimal material, paperboard alternative to plastic rings and shrink film for standard beverage cans.
“EnviroClip enables beverage companies to significantly increase sustainability by replacing plastic packaging for can multipacks with a recyclable and renewable solution,” explained Ricardo de Genova, SVP global innovation and new business at Graphic Packaging. “Its launch complements our KeelClip™ beverage can multipack solution and means we are now able to meet customer requirements across a full spectrum of different sized operations.”
The new Graphic Packaging solution is made from a single ply of paperboard, produced using renewable fiber from sustainably managed forests. No adhesive or plastic laminations are utilized in its construction.
EnviroClip employs equipment with a small footprint that can run at a range of speeds from manual application to high-speed automation. It can also be used alongside KeelClip for customers who want to employ different pack formats depending on production quantities or because they have a multi-tiered product strategy. The solution can be used for both 12-oz (330ml) and 16-oz (500ml) standard cans in four- and six-pack configurations. Graphic Packaging’s high-speed equipment features a proprietary custom overhead clipping system which delivers consistent application of the EnviroClip ring to the cans and helps to ensure pack quality and performance.
The cans remain easy to detach at the point of consumption while the overall pack design features finger holes to ensure easy and comfortable carrying. Further benefits include the space to print high-impact brand and sustainability messages.
Steve Gould, Graphic Packaging’s director, business development – global beverage & multi-packs, added: “Since its introduction, KeelClip has gained international recognition for its sustainability performance and the important role it is continuing to play in reducing plastic usage and hard-to-recycle plastic waste. EnviroClip builds on the same expertise and innovation, providing an expanded portfolio that makes it possible to meet our customers’ different needs.”