Coca-Cola launches promo for 2014 FIFA World Cup
By Canadian Packaging StaffDesign & Innovation Bottling 2014 FIFA World Cup Coca‑Cola Coca‑Cola Company Coca‑Cola Great Britain Fédération Internationale de Football Association FIFA StreetGames Win A Ball
Coca-Cola Great Britain to give consumers the chance to win up to one million limited edition Coca-Cola soccer balls.
To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one-million limited edition Coca‑Cola soccer balls in the run up to the tournament, hoping to inspire people to be more active.
The Win A Ball promotion will run from April 29 to July 13, 2014. To have a chance at winning, consumers will need to enter a unique code found on selected promotional packs of Coca‑Cola and Coke Zero and enter this at www.winaball.co.uk to find out if they are a winner.
For every valid entry made, Coca‑Cola Great Britain will donate 10p (Cdn $0.18) to StreetGames, the UK charity which brings sport to the doorstep of young people in disadvantaged communities across the country. Coca‑Cola Great Britain has partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK.
The Win A Ball promotion will be supported by a marketing campaign focused on the power of soccer and how one ball can inspire people everywhere to move. The campaign includes TV, digital, outdoor and print.
Coca-Cola Great Britain marketing activation director Bríd Drohan-Stewart says, “Coca‑Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football (soccer) in Brazil, but using people’s passion for football (soccer) to motivate them to move, more often, for years to come. We hope that the footballs (soccer balls) will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.”
The promotional giveaway is part of Coca‑Cola Great Britain’s ambition to encourage consumers to lead active healthy lifestyles. It follows an announcement last month that it would be investing £20 million (Cdn ~$37-million) in active lifestyle programs over the next seven years to get one million people active by 2020.
The Coca‑Cola Company and has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and has been an official sponsor of the FIFA World Cup since 1978.