Collectible beer can for FIFA World Cup Croatian team
By Canadian Packaging StaffDesign & Innovation Bottling Ball Corporation Ball Packaging Europe Dynamark FIFA World Cup Luka Modrić Mario Mandžukić Ožujsko Pivo beer Zagrebačka Pivovara
Ball Packaging Europe’s new Dynamark technology provides platform to showcase support of Croatia's lead-in to soccer's World Cup 2014.
Croatian beer brand Ožujsko Pivo, the official sponsor of Croatia’s national soccer team, knows a thing or two about getting the fans buzzing in the lead-in to the FIFA World Cup championship this June 2014 in Brazil.
With the tag line “We Came to Leave a Mark”, Ožujsko Pivo utilized Ball Packaging Europe’s variable printing technology Dynamark to create 12 can collectibles featuring the names of key players on the national team.
Available individually and as a six-pack, this promotional pack has, since April 29, been sold in Croatia.
The new design combines the characteristic red-and-white checkered pattern of the Croatian flag, coupled with the national football star jerseys, featuring both the names and numbers of key players such as Mario Mandžukić (#17) and Luka Modrić (#10).
“Croatian fans are extremely happy that their team will participate at the World Cup in Brazil,” says Bosko Beban, brand manager at Zagrebačka Pivovara, the brewery producing Ožujsko. “Our red-and-white football cans are adding to the hype, offering Croatian consumers their favorite beer in packaging with high potential to become a collector’s item.”
Customized mass production
Ball produced a first batch of one million red-and-white aluminum cans for Zagrebačka Pivovara with special customized design thanks to the Dynamark technology.
This technology can be integrated completely into the existing printing process and allows variability in design at normal production speed.
With up to up to 24 different monochromatic graphic elements that can be added to a defined vacant area of the basic design, Beban adds, “We chose Dynamark because it combines customization with high production output. It will help make our World Cup football (soccer) campaign unique.”
Beer and cans – a good match
The aluminum can is perfect packaging for Ožujsko’s lager beer: It is completely light-proof and oxygen-tight, protecting the beverage from outside influences.
Soccer fans can take the unbreakable and light-weight can everywhere, enjoying their beer while celebrating their team at home or on-the-go.
They may need it. Croatia opens up the 2014 World Cup soccer tourney against the home squad, Brazil, who have already been dubbed the favorites to capture their sixth such title.
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 15,000 people worldwide and reported 2012 sales of more than $8.7 billion.
For more information, visit www.ball.com.