Toy manufacturer uses software to manage fonts across globe
By Canadian Packaging StaffGeneral Extensis Fonts Software Universal Type Server
Spin Master Ltd. manages fonts across the globe from a single server to ensure font compliance and brand consistency on its packaging.
Worldwide kid’s toy manufacturer entertainment company Spin Master Ltd., maker of popular toy brands including Air Hogs, Bakugan, and Zoobles, uses Extensis‘ Universal Type Server to manage and distribute fonts to its creative teams across the globe.
From a single server at Spin Master’s headquarters in Toronto, the company distributes fonts to its worldwide team, ensuring consistency across all steps of the packaging creation process, from creation to finished product. With creative teams spanning three continents in London, Toronto, Los Angeles, Hong Kong and China, Universal Type Server provides easy access to licensed fonts, providing greater creative freedom to its design teams.
“With a wide range of toy brands, managing the look and feel of the packaging can be as imperative as the toy itself,” explains Srjdan Bozic, digital workflow manager in the packaging design group at Spin Master. “Universal Type Server has enabled us to ensure that all fonts in our workflow are appropriately licensed and available to the right members of our creative teams. Everything is managed from a single server at our headquarters, reducing the headache that is often involved in managing multiple servers in different locations.”
By managing fonts from a single location across multiple offices and brands, companies can:
- reduce font compliance issues;
- increase efficiencies in IT (information technology) and creative departments;
- manage a consistent brand look and feel.
For more information on Universal Type Server, visit www.typeserver.com.
Extensis is a leading software developer that streamlines workflows, securely manages digital assets and fonts, and controls corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server for digital asset management, Universal Type Server for server-based font management, Suitcase Fusion for single-user font management, and the WebINK web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the U.K. Extensis is wholly owned by Celartem Technology Inc. For more information, visit www.extensis.com.
About Spin Master Ltd.
A multi-category children’s entertainment company since 1994, Spin Master designs, develops, manufactures and markets consumer products for children. Spin Master is best known for such popular brands as: 2010 Boys Toy of the Year winner Bakugan Battle Brawlers, and award-winning brands Air Hogs, Aquadoodle, Tech Deck, Moon Sand, Liv, and Zoobles. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For more information go to www.spinmaster.com.