New managing director for Anthem Canada
By Canadian Packaging Staff
General AJ Schlake-Betz Anthem Canada Anthem Worldwide branding SchawkAnthem Worldwide names AJ Schlake-Betz managing director of its Canadian headquarters.
TORONTO—Anthem Worldwide, part of the brand development practice of Schawk, Inc. has appointed AJ Schlake-Betz to the position of managing director of Anthem’s Canadian operations.
“I am excited by the opportunity to lead such an amazing group of talent at Anthem’s Canadian headquarters,” says Schlake-Betz. “For years, they have been earning accolades in Canada and the U.S. for their brand development work on very visible global, national and regional brands that consumers love.”
With a background of more than 20 years in branding and design, Schlake-Betz has played a part in the development of more than 50 brands.
She was a creative director with Interbrand for more than 14 years and a senior designer with the Benchmark Group, which was acquired by Schawk, Inc. in 2007.
Betz has the unique distinction of having worked on P&G brands for most of her career, playing a key role in the evolution, revolution and extension of many of P&G’s billion-dollar brands. She graduated from the prestigious University of Cincinnati, College of Design, Architecture, Art, and Planning (DAAP) with a Bachelor of Science in Design and also studied at Pratt Institute.
Prior to assuming this role, Schlake-Betz served Schawk, Inc. where she managed the strategy, creative and account services for one of the company’s long-term progressive-thinking clients. Here, she gained exposure to Schawk’s brand deployment expertise and how to help the client connect this value to the value created by Schawk’s brand development practice.
“This new role is a natural next step for AJ. Her deep knowledge of strategy and design earned through working with so many pedigree brands, along with her experience in connecting our brand development and brand deployment offerings will ensure that Anthem continues to bring distinctive value to our clients,” explains Anne Dean, former managing director of the Canadian office and newly appointed vice-president, client integration, across the Americas for Schawk and Anthem.
Anthem offers a full range of branding and design services through our network of world-class design professionals in 10 cities, including Chicago, Cincinnati, Hilversum (The Netherlands), London, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, visit www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.
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