All Club House Core brand products—comprising basic primary herbs such as cinnamon, pepper, oregano and parsley—are packaged at McCormick Canada’s production facility in London, Ont., where the company has maintained its Canadian headquarters since 1883.
“We wanted a more contemporary, upscale look that also leveraged fresh and natural,” says Stiles, citing the use of compelling label photography showing the product in its natural, unprocessed state; easy-to-read, clean modern font; and helpful tips for using the product highlighted on the side or back panels.
“The new look takes advantage of the current trend to cook or bake more at home, and it will inspire consumers to shop the spice aisle,” Stiles says. “The goal of the new design is to help elevate Club House spices and herbs to a more premium position.”
According to results of the Ipsos survey, 41 per cent of respondents said they would definitely buy the new packaging, compared to 23 per cent saying they would buy the old packaging, while 67 per cent stated the stated they “really like the new design,” compared to 33 per cent preferring the old look.
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