Canadian Packaging

Cereplast to supply bioplastic resin to Scandanavia

Company enters into distribution agreement with Mastercolor AB to establish a greater foothold in Northern Europe.


August 25, 2011
by Canadian Packaging Staff

Cereplast, Inc., has entered into a distribution agreement in August 2011 with Mastercolor AB to supply Cereplast bioplastic resins to the Scandinavian market, specifically in Sweden, Denmark and Norway.

Cereplast is headquartered in El Segundo, California and is a leading global manufacturer of proprietary bio-based, compostable and sustainable plastics.

“This marks our seventh distribution agreement in Europe since the start of 2011 and reflects our aggressive growth strategy and continued commitment to expanding Cereplast’s distribution with local partners throughout the European continent,” says Frederic Scheer, chairman and chief executive officer of Cereplast.

He continues: “The surge in demand for bioplastic materials in Europe has been fueled by new governmental policies, which started with restrictions on the use of traditional plastic bags and is now moving toward changes of the legislative landscape in the use of flexible and rigid packaging. European manufacturers are increasingly seeking out plastic alternatives to comply with these new regulations.”

Under the terms of the agreement, Mastercolor AB will supply Cereplast Compostables resin to product and package manufacturers in the Scandinavian region, covering countries including Sweden, Denmark and Norway.

The contract includes a minimum of four containers of Cereplast resin over the remainder of 2011, a number anticipated to grow in 2012 and beyond.

“We are pleased to partner with Cereplast to expand our product offering and provide our clients with the highest quality bioplastic resin as an environmentally friendlier alternative to traditional plastic,” states Carl-Johan Levert, chief executive officer of Mastercolor AB. “Demand for bio-based materials in the Scandinavian region is growing at a fast pace, and we are now better positioned to serve that market effectively.”

According to a recent study by European Bioplastics, global bioplastics production will surpass the one million ton/year mark in 2011, with production more than doubling from 2010-2015.

Mastercolor AB will supply distributors and manufacturers in the Scandinavian market with several grades of Cereplast Compostable resins to replace traditional plastic resin in the manufacturing of products including bags, flexible packaging and in various food service ware applications for rigid applications.

All Cereplast Compostable resins are proprietary patented formulations, and include Ingeo PLA.

About Mastercolor AB

Mastercolor AB markets and distributes sustainable and compostable resins and masterbatches to the plastic processing industry in Scandinavia. It provides the sale of white, colored, additive and combination masterbatches. The company functions as a distributor for suppliers and producers that have an environmentally friendly strategy and are focused on producing low energy, consumable and environmentally friendly materials and products. For more information www.mastercolor.se.

About Cereplast, Inc.

Cereplast, Inc. designs and manufactures proprietary bio-based, sustainable plastics which are used as substitutes for traditional plastics in all major converting processes—such as injection molding, thermoforming, blow molding and extrusions—at a pricing structure that is competitive with traditional plastics. On the cutting-edge of bio-based plastic material development, Cereplast now offers resins to meet a variety of customer demands. Cereplast Compostables resins are ideally suited for single-use applications where high bio-based content and compostability are advantageous, especially in the food service industry. Cereplast Sustainables resins combine high bio-based content with the durability and endurance of traditional plastic, making them ideal for applications in industries such as automotive, consumer electronics and packaging. Learn more at www.cereplast.com.