Canadian Packaging

New bioplastic symbol

Logo to identify products made from biodegradable plastics

April 26, 2011
by PIC staff

EL SEGUNDO, CALIF.—A new symbol in the U.S. will be used to distinguish items that are made from bioplastics.

Earlier this year, the California-based bioplastics company Cereplast launched a design contest calling for a nationwide symbol.

Laura Howard, a graphic design student at the University of Louisville in Kentucky, won the competition. She was chosen out of more than 1,500 applicants and was awarded $25,000.

According to Cereplast, her design was simple enough to be easily identified on products, even when embossed on a clear plastic bottle. It was also created to be both single color or colorless.

The competition was modeled after the 1970 contest that produced the globally recognized recycling symbol. Gary Anderson, who created that symbol, was among the contest judges.

“Cereplast’s bioplastic symbol could likely gain traction much faster than the recycling symbol I designed, as communication in today’s digital landscape runs at lightning speed compared to forty years ago,” Anderson said.

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