Line of toiletries to establish new connections between moms, babies and a silly, old pooh bear.
August 24, 2011
by Canadian Packaging Staff
Disney Baby is a new line natural infant care products featuring the iconic Walt Disney character Winnie the Pooh being marketed in custom bottles from TricorBraun, one of North America’s largest suppliers of bottles, jars and rigid packaging.
A single 15-ounce custom-designed HDPE (high-density polyethylene) oval bottle with a pinched waist is being used for the full line. The bottle’s closures and pumps feature custom colors of yellow, green and lavender to accent the label design.
The disc-type dispensing closures are used on the shampoo, while pumps are used for the lotion and wash bottles. In-mold labeling provides a practical and durable means of product identification as well as a distinctive shelf presence.
The line includes nine items: baby shampoo, wash and lotion all in three fragrances: powder fresh, lavender & chamomile and fragrance-free.
Princeton, NJ-based New Windsor Brands, LLC co-branded the Winnie the Pooh line with Daily Renewal, a company it acquired from Proctor & Gamble Company in 2009.
TricorBraun is one of the world’s leading suppliers of rigid packaging with more than 40 locations in the U.S. Canada, Mexico and Asia focusing primarily on packaging for personal care, cosmetics, healthcare, food and beverages, and industrial and household chemicals.
For more information on TricorBraun, visit www.tricorbraun.com.