Canadian Packaging

Why carton packs play an important role in on-the-go consumption

By SIG Combibloc   

Automation General Bottles Bottling Cans Cartoning Paperboard Packaging Plastic mobility and the marketing of beverage manufacturers SIG Combibloc

SIG Whitepaper for download: Global society goes mobile – challenges and opportunities for the beverage industry.

November 2017—Mobility is a global mega-trend that affects all social and economic spheres. It changes the way people work, think, communicate, consume, and also how they eat and drink. This presents the beverage industry with new challenges—and opens up new opportunities.

In a white paper, SIG Combibloc shows how beverage manufacturers can now set the course with the choice of the right product and packaging concept in order to reach mobile society and thus boost their own business.

The white paper outlines what adds value to mobile consumers. This includes healthy, modern alternatives to traditional snacks suitable for on-the-go consumption. Such products have the best chance of being sold at a reasonable price.

Another central point of the white paper is the analysis of the role packaging plays in a successful product concept. Small-format carton packs, in particular, can play a key role in the global market for healthy, liquid snacks, especially for the millennials, who are among the main players in the young, mobile society.


SIG Combibloc head of global product management market Norman Gierow says: “We have identified four key requirements that help beverage manufacturers develop successful ‘on-the-go’ concepts – packaging plays a crucial role in this, as it is the most important touchpoint with the consumer for the brand. The packaging fulfills central functions in product marketing: it creates brand identity, provides information, is part of the brand experience, and is an ideal way to initiate consumer engagement.”

The new white paper is available for free download on SIG’s corporate blog:

SIG Combibloc is one of the world’s leading solution providers for the food and beverage industry within the field of carton packs and filling technology. In 2016 the company achieved a turnover of €1,724 million (~CDN $2.58 billion) with more than 5,000 employees.

Image courtesy of SIG.


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