Schawk names new VP of business development
By Canadian Packaging StaffGeneral brand managers Jackie DeLise Schawk
Branding development veteran Jackie DeLise joins Schawk.
CHICAGO, IL—Schawk, Inc., a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced the appointment of Jackie DeLise to the position of vice-president of business development.
DeLise will be responsible for driving business development activities at CPGs (consumer packaged goods companies) across North America, helping them identify opportunities to build their brands and drive top-line growth. In this role, DeLise will focus on developing relationships with new accounts and elevating the Company’s relationship with certain existing accounts.
Eric Ashworth, president of Schawk says: “Jackie’s passion for building brands and cultivating relationships is energizing. It creates excitement and inspires trust. It encourages brand owners to take a fresh look at their brands and re-examine both challenges and opportunities. We are excited to have Jackie become part of our new business development team.”
DeLise says, “It is very inspiring to become part of a company that has a crisp vision of not just its own future but the future of branding… and the ability to help consumer products companies identify, create and realize new opportunities for top-line growth worldwide.”
DeLise comes to Schawk with 20-plus years experience in brand development and has been instrumental in building brand preference for a wide range of brands, including: Keurig, Heinz, Avon, GlaxoSmithKline, Morton Salt, Bimbo Bakery, Sun Products and Honeywell Consumer Products.
Most recently, she was the vice-president of new business development with HMS Design, and previously with Zunda Design Group.
A frequent speaker at branding and design industry conferences, DeLise’s insights have been presented at HBA Global Expo, Brand Packaging’s Packaging that Sells, FUSE: Brand Identity & Package Design Strategy, FMI Sustainability Summit, and IoPP Packaging Summit, among others.
Her points of view have also informed readers of a wide range of publications including USA Today, Brand Packaging, Package Design, Packaging Strategies, My Private Brand and The Journal of Business Strategy.
For more information about the company, visit www.schawk.com.