Schawk names new VP of product development
By Canadian Packaging StaffGeneral brand development Hans Muysson product development Schawk Schawk Canada
Brand development provider appoints Hans Muysson to work with existing products for worldwide growth.
Schawk, Inc., a leading provider of brand development and deployment services with operations in 26 countries, enabling companies of all sizes to connect their brands with consumers, has announced the appointment of Hans Muysson to the newly created post of vice-president, product development within its brand development group.
Muysson will take charge of the product roadmap for the company’s brand development group, identifying existing products that have been successfully developed by individual offices and scaling them across the Company’s network worldwide. Additionally, he will identify strategic opportunities to develop innovative new products and create world-class standards for design systems globally.
Today, Schawk, Inc.’s brand development group includes Brandimage and Anthem Worldwide.
Eric Ashworth, chief strategy officer of Schawk, Inc., says: “This new role was established to create the conditions required to help grow our clients’ businesses. By scaling the offering of our brand development group, we can ensure that we are bringing our very best strategic and creative thinking to all our clients worldwide.
“Hans’ expertise in branding and design on a world stage will allow for a more rapid expansion of new products. We will push the capabilities of our brand development business further, but will do so within a rigorous framework which has been designed to ensure that we consistently demonstrate excellence.”
Muysson has served as group managing director, Europe for Anthem Worldwide since January 2009 when Schawk, Inc. acquired DJPA, the international branding and design agency headed up by Muysson. His background includes more than 28 years in the branding and design industry, where he has served in leadership roles at large and small agencies across a variety of European cultures and on accounts in the consumer package goods, do-it-yourself, life science and sports categories.
For more information about Schawk, visit www.schawk.com.