Canadian Packaging

A peanut butter worth waiting for

Planters Peanut Butter offers Canadians a tasty alternative.

March 1, 2016
by Canadian Packaging staff

MONTREAL—For more than a century, Canadian households have welcomed Planters Mr. Peanut into their homes, with his distinctive cane, top hat and monocle gracing the packages of their favorite peanuts and assorted nuts.

It only makes sense that one of the world’s most recognizable product icons—renowned for the quality of peanuts and nut products under the Planters brand—is now adorning the label of the new Planters Peanut Butter.

Planters built its solid reputation on nuts; in keeping with that, it is only natural that— what else?—peanuts are the top ingredient in Planters Peanut Butter.

“Quite simply, Planters Peanut Butter is the better tasting peanut butter,” says Don Lock from Planters. “Our approach is simple. We put more peanuts in our Peanut Butter to create a premium spread that will take your sandwiches, snacks and baking to a new level. In fact, our peanut butter is so good, you’ll be tempted to forego the bread or crackers and simply grab a spoon and eat it straight from the jar.”

It just makes sense

Peanut butter has been a staple in the diet of many Canadians for generations, with Planters offering two versions: smooth and crunchy on Canadian grocery store shelves.

To help launch Planters Peanut Butter in Canada, Planters will be providing 1,200 Canadian families with a donation of 1,200 jars of Planters Peanut Butter to four communities across Canada, starting with Mississauga on March 1, 2016, designated as National Peanut Butter Lovers Day, and rolling through the remaining markets throughout Peanut Butter Month.

“Mr. Peanut will personally deliver the Planters Peanut Butter, bringing a touch of class, a little cheer and a lot of delicious peanut butter for 1,200 Canadian families to enjoy,” says Lock. “Planters is excited to bring our first Peanut Butter to market. It just makes sense that peanut butter be made with peanuts, right? One taste and you’ll know why Planters is the nut expert.”

Suave and dapper, it has been rumored that Mr. Peanut has turned to the popular dating app Tinder to find his perfect match. Do you prefer him smooth or crunchy? Check Mr. Peanut out and let him know! You can also follow along with his adventures on Instagram and Twitter @planterscanada and Like him on Facebook.

For more information about Planters and Planters Peanut Butter, visit

About Planters Peanuts:
Planters began as a vision in the mind of a young Italian immigrant named Amedeo Obici. Little did he know that the small business he began in 1906 would grow into the world’s grandest nut company. For more than 100 years, Planters has built its reputation and powerful brand by offering superior quality and product innovation.

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6 Comments » for A peanut butter worth waiting for
  1. will gaves says:

    The US insist 90%peanut content be called peanut butter. What is your peanut % in Canada?

    • I don’t believe that Canada has an official % of peanut requirement.
      From what I’ve been able to find on-line (I’m not a peanut expert), companies in Canada have differing proprietary recipes for the amount of peanuts contained. Kraft’s All-Natural peanut butter has 100%, but it’s other brands may contain as much or less… again, proprietary. In the US, peanut butter with less than 90% peanut content must be called a peanut butter spread. No such rule forces Canadian companies to do that. A fair way to to tell (in Canada) if you are getting more peanuts in your peanut butter is to taste it. Obviously the more peanuts contained, the stronger the peanut taste in the peanut butter. Not really a cost-effective way to determine the ‘peanut content’, but the Canadian government does not (appear to) have any rules or guidelines for this food group.

  2. J. Ramalho says:

    It is worth it
    Tried it in Florida
    Where can I find it in Canada.

  3. Charles Reade says:

    Noted the jar said imported by JVF Toronto. Imported the peanuts from where?

    • You are correct. The Planters brand is under license from Kraft Canada, and is produced in Canada by JVF Canada (aka Johnvince Foods). I am not privy to the information about WHERE they get the peanuts from… but I would assume its coming from the U.S., a major peanut producing nation. You could contact JVF Canada directly and see if they will provide an answer.
      (416) 636-6146
      Good luck.

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