A peanut butter worth waiting for
Planters Peanut Butter offers Canadians a tasty alternative.
March 1, 2016
by Canadian Packaging staff
MONTREAL—For more than a century, Canadian households have welcomed Planters Mr. Peanut into their homes, with his distinctive cane, top hat and monocle gracing the packages of their favorite peanuts and assorted nuts.
It only makes sense that one of the world’s most recognizable product icons—renowned for the quality of peanuts and nut products under the Planters brand—is now adorning the label of the new Planters Peanut Butter.
Planters built its solid reputation on nuts; in keeping with that, it is only natural that— what else?—peanuts are the top ingredient in Planters Peanut Butter.
“Quite simply, Planters Peanut Butter is the better tasting peanut butter,” says Don Lock from Planters. “Our approach is simple. We put more peanuts in our Peanut Butter to create a premium spread that will take your sandwiches, snacks and baking to a new level. In fact, our peanut butter is so good, you’ll be tempted to forego the bread or crackers and simply grab a spoon and eat it straight from the jar.”
Peanut butter has been a staple in the diet of many Canadians for generations, with Planters offering two versions: smooth and crunchy on Canadian grocery store shelves.
To help launch Planters Peanut Butter in Canada, Planters will be providing 1,200 Canadian families with a donation of 1,200 jars of Planters Peanut Butter to four communities across Canada, starting with Mississauga on March 1, 2016, designated as National Peanut Butter Lovers Day, and rolling through the remaining markets throughout Peanut Butter Month.
“Mr. Peanut will personally deliver the Planters Peanut Butter, bringing a touch of class, a little cheer and a lot of delicious peanut butter for 1,200 Canadian families to enjoy,” says Lock. “Planters is excited to bring our first Peanut Butter to market. It just makes sense that peanut butter be made with peanuts, right? One taste and you’ll know why Planters is the nut expert.”
Suave and dapper, it has been rumored that Mr. Peanut has turned to the popular dating app Tinder to find his perfect match. Do you prefer him smooth or crunchy? Check Mr. Peanut out and let him know! You can also follow along with his adventures on Instagram and Twitter @planterscanada and Like him on Facebook.
For more information about Planters and Planters Peanut Butter, visit www.planterspeanuts.ca.
About Planters Peanuts:
Planters began as a vision in the mind of a young Italian immigrant named Amedeo Obici. Little did he know that the small business he began in 1906 would grow into the world’s grandest nut company. For more than 100 years, Planters has built its reputation and powerful brand by offering superior quality and product innovation.