New nutrition bars pack big protein boost
The Kashi joi products are Non-GMO Project Verified, gluten-free, soy-free and Kosher, with no artificial flavors or colors.
September 14, 2018
Canadian consumers may feel rightly overwhelmed with the vast choice of nutrition bars staring back at them from the grocery store shelves, but for real health-and-wellness enthusiasts and foodies, a new line of snack bars lunched this past summer by the Mississauga, Ont.-based Kashi Canada is a joy to behold on many levels.
Made in Canada and only available in Canada, the new nut bars are grounded in a delicious base of Kashi joi whole nuts and are bursting with real, simple ingredients selected with care for both their taste and their inherent nutritional value, according to the company.
Developed specifically to catering to today’s so-called ‘foodie culture,’ the Kashi joi bars offer delightfully imaginative flavor combinations as a healthy snack or a quick boost to support an active lifestyle.
According to Kashi Canada, a subsidiary of California-based Kashi Company—a division of The Kellogg Company—the Kashi joi product family was developed with the aim of “turning functional eating into joyfully real nourishment.”
Notably, all the Kashi joi products are Non-GMO Project Verified, gluten-free, soy-free and Kosher, with no artificial flavors or colors.
“The Wellness aisle in any grocery store can be overwhelming, with consumers often sacrificing taste for familiarity,” says Chet Dhole, senior brand manager with Kashi Canada.
“Hence Kashi joi is shaking that up with purposefully selected ingredients and carefully crafted flavor combinations to satisfy the unmet need within the growing health-and-wellness market,” Dhole states.
“In fact, we called the bars Kashi joi because we believe this space will welcome the joyful eating experience and exciting choices that our bars provide.”
Retailing individually or by the dozen—primarily in the designate Wellness aisles where single-serve nutrition bars are sold—the joi product line two distinct bar formats created for differing consumer needs, with and each of the six flavors tells a unique story.
Available in three flavors that include Raspberry Dark Chocolate Hazelnut, Pistachio Fig & Lemon and Coconut Cranberry Almond, the Kashi joi Nut Bars are made from wholesome ingredients to provide six grams of protein in a single 55-gram bar.
For its part, the Kashi joi Almond Butter Energy Nut Bars—comprising Dark Chocolate Espresso Nut, Banana Chocolate Nut, Blueberry Maple Pecan flavors—use almond butter as primary ingredient to help prepare consumers for physical activity with nine to 10 grams of protein per serving.
Marketed as ideal companions to take along on a hike or for a satisfying mid-afternoon snack, the perfectly Kashi portable joi bars can be easily enjoyed on-the-go at any time of year.
“I love every Kashi joi bar,” says well-known holisitic nutritionist and culinary consultant Peggy Kotsopoulos. “Simply look at the label and you’ll see why.
“They deliver on taste with delicious and surprising f lavor twists, and yet they also offer an excellent source of protein in a nutritious bar,” she says.
“As both a nutritionist and foodie, I highly recommend Kashi joi bars as a healthy, convenient and delicious snack.”