Americans paying extra for pure maple syrup: Quebec initiative aims to change that
By CommunityWire
GeneralAn effort to create more awareness of the real taste and benefits of this Canadian staple
MONTRÉAL, Que. –/COMMUNITYWIRE/– Maple from Canada, a brand of the Québec Maple Syrup Producers who represents over 13,300 maple farmers, is launching an initiative called Bill the Maple after discovering that Americans often have to pay extra to enjoy pure maple syrup at their favourite breakfast restaurants. The organization is offering to reimburse the extra fee for those who ask for pure maple syrup instead of the default, high-fructose imitation (table syrup), thus transforming every breakfast joint across the U.S. into sample counters.
Misleading tags on bottles have caused many people to confuse pure maple syrup brands with table syrup brands, making them susceptible to not knowing the real taste of maple. According to the research conducted by SMS Research Advisors for Maple from Canada (2022), over half of the American respondents misidentified table syrup as maple syrup.
“In Canada, pure maple syrup is everywhere and truly is one of our national treasures,” shared David Marino, Promotion and Market Development Director at Maple from Canada. “After discovering that most restaurants in the U.S. charge a considerable extra fee for pure maple syrup, we decided to make sure that no one misses out on the best item on the menu. This first extra fee round is on us.”
Pure maple syrup comes from the sap of maple trees, and even with its deliciously sweet flavours, it is an indulgence that is 100 per cent natural. It is unrefined, unprocessed and, when consumed in moderation, can be considered healthy as it’s a source of calcium, copper, riboflavin, and manganese. It’s an excellent replacement for other sweeteners in various meals, desserts, and baked goods, such as pies and cakes, condiments such as salad dressing, and obviously pancakes and waffles.
How to redeem your fees
- Go to your favourite breakfast restaurant and ask for pure maple syrup with your order
- If charged extra, upload a picture of your receipt to billthemaple.com
- Done! You’ll receive your hard-earned money back.
To learn more about the Bill The Maple initiative and how to get your pure maple syrup refunded visit billthemaple.com. For more interesting facts about maple syrup, its production, and health benefits, visit Maple from Canada’s website.
To view the campaign’s video, click here.
About Québec Maple Syrup Producers and the Maple from Canada Brand
Québec Maple Syrup Producers represents the interests of 13,300 maple producers and more than 8,000 maple enterprises. Québec accounts for 72 per cent of the world’s maple-syrup production. Marketed under the Maple from Canada brand, maple syrup is now enjoyed in some 70 nations by people who appreciate its unique taste, authentic origins, and environmental responsibility.
Social
youtube.com/maplefromcanadausa
facebook.com/maplefromcanadausa
instagram.com/maplefromcanadausa/
Advertisement
