Canadian Packaging

Start Off the Day with Real Healthy Flourish

August 26, 2021   Canadian Packaging




As one of the world’s most beloved and ancient breakfast staples, pancakes are in a class of their own when it comes to recipe and ingredient versatility.

So it was always just a matter of time before someone came along to develop a plant-based, protein-rich pancake mix to take this breakfast favorite to the next level of healthy nutrition and enjoyment.

Founded three years ago by local food entrepreneur Andrew Maida, Toronto-based Flourish Pancakes has enjoyed extraordinary growth in demand and popularity of its signature whey-based, protein-rich pancake mixes—also available in plant-based and gluten-free varieties.

To mark its stunning success, the company has recently launched a limited-edition Flourish Birthday Cake pancake mix—dishing out a healthy take on the traditional birthday treat with high protein and fiber content and boasting natural sprinkles made with organic spirulina.

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Sold exclusively through the company’s online shop and containing no artificial flavors or colors, the low-sugar mix is made with just four healthy ingredients to provide 11 grams of plant-powered protein in an easy-to-make, just-add-water recipe.

According to Flourish, the product is free from the top eight common allergens, including gluten, eggs, dairy, and tree nuts.

Packed in resealable 430-gram stand-up pouches designed by District Ventures Plus, the new Birthday Mix is available in Original and Chocolate Chip flavors, both boasting on-pack NonGMO Project and Certified Vegan certifications.

“The Flourish packaging is designed with customers in mind,” says Maida.

“It’s easy to use and it showcases important nutritional information about the product while still having a bright and fun look,” says Maida, citing one-year product shelf-life enabled by the high-barrier pouch construction.

“The packaging enables us to maintain a consistent look, while being able to change the design graphics to match the flavor of the product inside,” Maia says.

“That way it’s easy to know which flavour you’re picking up, while maintaining a consistent brand image.”

Says Maia: “We’re thrilled to celebrate Flourish’s third birthday by offering our plant-based community the limited-edition mix.

“Each year marks an exciting time for the company as it continues to expand across North America,” Maida adds, “and we’re grateful to include our customers in this milestone.”

According to Mada, the company is on a mission to improve healthy eating habits and elevate the breakfast experience by transforming indulgent foods into dishes that fit a healthy lifestyle.

To that end, the product’s main ingredient is the bean-based Fava Flour, derived from a nutritious, nitrogen-fixing crop that promotes sustainable farming—making the mix not only good for consumers, but also for the environment.

“When Flourish Pancakes was founded in 2018, it was done with the intention of transforming a traditionally indulgent product into a food that fits a healthy lifestyle,” Maida states.

“We have not wavered on that commitment, and we are thrilled to now provide an option for consumers who follow a plant-based diet,” Maida concludes.

“These mixes taste as delicious as their traditional counterparts.”


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