Crowning glory for iconic brand
The project marks the first use of Crown’s debossing technology worldwide
Seeking to modernize its classic and instantly recognizable Barbasol shaving cream products, personal-care products group Perio Inc. has partnered with Crown Holdings, Inc. to launch a progressive package design that elevates the brand’s visual and tactile appeal.
Making its global debut on the new seven-ounce can sizes, the project marks the first use of Crown’s debossing technology worldwide—coinciding with the 100th anniversary of the iconic Barbasol brand this year.
The first three-piece aerosol can manufacturer to offer this capability in North America, the proprietary debossing technique imprints the brand’s iconic stripes and logo at varying depths on the can—creating an exterior that helps catch the light and draw consumer attention at point-of-sale.
As an added benefit, the package is easier to grip with wet hands thanks to the three-dimensional texture created by the debossing pattern.
“Our longevity as a brand stems from our ability to modernize with the times without sacrificing our heritage or the relationships we have built with generations of consumers,” says Tim McNamara, vice-president of marketing at Peri Inc. in Dublin, Ohio.
“Partnering with Crown to introduce this new debossing technique is an example of that in action,” McNamara adds, “resulting in a package that modernizes the Barbasol brand and provides our customers with an enhanced shaving experience.”