A close shave? You bet Jurassic!
Crown joins Barbasol in commemorating Jurassic World movie with a limited edition shaving cream can from Barbasol - oh yeah, and it also won the Award of Excellence Award from the International Metal Decorators Association.
June 24, 2015
by Canadian Packaging staff
Philadelphia—Whether 150-million years or 22 years since the iconic Barbasol Shaving Cream can appeared in the original Jurassic Park film as a vessel for smuggling dinosaur embryos, Crown and Barbasol are offering a special limited edition can
To support the fresh installment of Steven Spielberg’s groundbreaking Jurassic Park series, Perio, Inc.—the parent company of Barbasol—worked with Crown Aerosols North America, a business unit of Crown Holdings, Inc. , to print two unique, limited-edition shaving cream cans to represent the new Jurassic World film.
“Not only are we thrilled about our partnership with Universal Pictures to celebrate the new Jurassic World film,” says Perio brand manager Sarah Paulson, “but we are also excited to work with Crown to capture these unique designs on our cans.”
Crown’s Midwest Graphics Lithography Center worked closely with Perio, Inc. to ensure that each of the cans, which feature illustrations of Velociraptors and Pteranodons integrated with the recognizable Barbasol shaving cream striped packaging, were printed according to the designs created by artist Mark Englert.
Englert is the same artist whom Universal Pictures enlisted to create Jurassic World movie posters for last year’s San Diego Comic-Con.
Just recently, the effort made by Crown’s team to meticulously print the limited-edition Jurassic World Barbasol cans was recognized by the International Metal Decorators Association (IMDA). Crown received the ‘Excellence in Quality’ award at the IMDA show in May 2015.
“We had a lot of fun working on this project with Perio, Inc.,” explains Crown Aerosols North America marketing manager Melissa Quintana. “Everyone on our team, from printing to manufacturing, took pride in showcasing the new film in the iconic series.”
The new, limited-edition Jurassic World Barbasol cans be found now at select retailers everywhere, while supplies last. The Jurassic World film opened to huge crowds in theaters on June 12, 2015.
CROWN Aerosol Packaging North America is the No. 1 producer of tinplate aerosol cans in the world, merging unique decorating capabilities and the latest aerosol technologies to create metal packaging that no only meets rigorous industry requirements but also meets the everyday demands and expectations from consumers.
Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world. Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps. As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing approximately 23,000 people. For more information, visit www.crowncork.com.
Barbasol, owned by Dublin, OH-based Perio Inc., is America’s #1 men’s shave cream brand, introduced as the first ‘brushless’ tube of shave cream in 1919. Currently offered in seven varieties, Original, Soothing Aloe, Pacific Rush, Sensitive Skin, Skin Conditioner, Arctic Chill and Mountain Blast, Barbasol continues to be made in America and is available at mass merchandise stores, drug stores and supermarkets across the country. For more information about Barbasol, visit www.barbasol.com.