Decorative technique enhances shelf appeal and elevates the consumer experience; marks first commercial application of Crown’s technology worldwide
April 4, 2019
Seeking to modernize its classic, recognizable Barbasol product, Perio Inc. has partnered with Crown Holdings, Inc. to launch a progressive package design that elevates the brand’s visual and tactile appeal. The design, debuting on a new 7.0-ounce (205 diameter) can size, marks the first use of Crown’s debossing technology worldwide. Crown is also the first three-piece aerosol manufacturer to offer this capability in the United States.
The debossing technique imprints the brand’s iconic stripes and logo at varying depths on the can, creating an exterior that helps catch the light and draw consumer attention at point-of-sale. As an added benefit, the package is easier to grip with wet hands thanks to the three-dimensional texture created by the debossing pattern. Five varieties will feature the new debossing: Soothing Aloe (Green), Sensitive Skin (Orange), Extra Moisturizing (Purple), Pacific Rush (Aqua) and Original (Red).
“Our longevity as a brand stems from our ability to modernize with the times without sacrificing our heritage or the relationships we have built with generations of consumers,” said Tim McNamara, Vice President of Marketing at Perio. “Partnering with Crown to introduce this new debossing technique is an example of that in action. Crown has been a great partner, guiding us through the development of this design. The end result is a package that modernizes the Barbasol brand and provides our customers with an enhanced shaving experience.”
The debossing technology, which can be used around the entire can surface, allows for wide latitude in terms of application and facilitates design creativity. The debossing process runs at full production speeds and is performed after the flat metal sheet has been printed and then formed into its cylindrical shape. Crown conducted accelerated elevated temperature package testing to help ensure internal coating performance and product compatibility. Critical barrier performance testing was also completed to confirm compatibility with high speed filling line requirements and compliance with all U.S. Department of Transportation legislation.
“A commitment to innovation is just one of the common values that we have with Perio,” commented George Buckland, Vice President – Commercial at Crown Closures, Aerosols and Promotional Packaging (CAPP) North America. “We brought the full resources of our team to bear on this project, which included our experts in printing, graphic design, engineering and production. The effort exemplifies Crown’s dedication to working with its customers to build their brands through premium product differentiation.”
Perio’s new Barbasol shaving cream cans debuted in stores nationwide in early March 2019. Barbasol is also celebrating its 100th anniversary in 2019.