CoolWay gets cool new design
Bo Branding & Design Agency Ltd. was tasked with the rebranding
December 19, 2018
Founded by three Montrealers in their early 20s, CoolWay (originally CoolWhey) started as a high-protein, low-sugar frozen treat marketed as a protein shake alternative. Today, the company focuses on selling indulgent-sounding pints of low-calorie ice cream with caloric information on the front panel. Prior to the transition phase, Bo Branding & Design Agency Ltd. was tasked with the rebranding and packaging design of these delicious frozen treats. “Thanks to BO, CoolWay has an original look that pops off the shelf in a very busy section of the freezer aisle” declared Benjamin Outmezguine, Co-Founder of CoolWay.