Design excellence awarded in the 46th Creativity International Print & Packaging competition.
December 19, 2016
by Canadian Packaging staff
NEW YORK, NY—Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, has been honored with three awards of excellence in the 46th Creativity International Print & Packaging Awards.
Entrants of the Creativity International Awards came from over 40 countries and were selected based on their ability to use design to advance the brand promise and influence an emotional connection with the consumer.
“Companies who truly embrace the power of great design to help create that exceptional experience for their brands—in both the physical and the digital space—will generate interest, trust, and loyalty,” says Anthem vice-president of brand development Janice Jaworski. “This industry recognition acknowledges Anthem’s strength in using design in ways that truly create brand desirability, ultimately influencing the consumer’s decision making at the shelf.”
In the Health and Beauty Packaging category, Anthem was awarded Silver for its package design:
Panasonic Men’s Grooming
Brand Owner: Panasonic
In the Food and Beverage Packaging category, Anthem was awarded Silver for its package design:
JELL-O Simply Good
Brand Owner: KraftHeinz
In the Food and Beverage Packaging category, Anthem was awarded Bronze for its package design:
Candy Kitchen Caramels
Brand Owner: KraftHeinz
Jaworski concludes: “The right brand experience will impact more consumers and will put your brand in their consideration set more often, ultimately driving strong results. We are thrilled and honored these packaging programs were selected for this important award.”
To view all 2016 Creativity Print & Packaging Awards winners, click the following Web site address: http://creativityawards.com/winners-gallery/
Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation. For more information visit: www.anthemww.com.