Anthem wins two Creativity International Packaging Design Awards
By Canadian Packaging staff
Design & Innovation General 47th Creativity International Packaging Awards Anthem Food and Beverage Packaging Health and Beauty Packaging Matthews International Corporation Post Cereals SGK Shredded Wheat Soapbox Soapbox SoapsTake home two awards of excellence in the 47th Creativity International Packaging Awards in the Health and Beauty, and Food and Beverage categories.
NEW YORK, NY—Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been honored with two awards of excellence in the 47th Creativity International Packaging Awards.
Winners of the Creativity International Awards were selected based on their ability to use design to advance the brand promise and influence an emotional connection with the consumer.
“Companies who truly understand that packaging design is a strategic tool to connect with brands and consumers and impact velocity on shelf—in both the physical and e-commerce channel—will generate interest, trust and loyalty,” says Anthem vice-president of brand development in the Americas Janice Jaworski. “This industry recognition acknowledges Anthem’s strength in using design as the connector that engages the consumer, increases demand and enhances the brand experience.”
In the Health and Beauty Packaging category, Anthem was awarded Bronze for its package design:
Soapbox Redesign
Brand Owner: Soapbox Soaps
In the Food and Beverage Packaging category, Anthem was awarded Bronze for its package design:
Shredded Wheat Redesign
Brand Owner: Post Cereals
Jaworski concludes: “Brand storytelling through design creates brand desirability, influences consumer decision making and increases opportunities for growth, which ultimately drives brand performance.”
To view all 2017 Creativity International Packaging Awards winners, click the following Web site address: http://creativityawards.com/winners-gallery/
Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from brand design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation. For more information visit: www.anthemww.com.
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