Anthem honored for packaging design excellence
By Canadian Packaging staff
Design & Innovation Anthem Easy Mac GDUSA 2015 American Package Design Awards Kraft Matthews International Corporation Revlon Beauty Tools SELF Healthy Kitchen SGKDesign excellence awarded in The GDUSA 2015 American Package Design Awards.
New York NY—Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, has been honored with three awards recognizing design excellence in the GDUSA 2015 American Package Design Awards.
Winners of the GDUSA America Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise and forge an emotional connection with the buyer at the moment of truth.
“This recognition acknowledges Anthem’s ability to use design to create brand desirability and influence consumers,” says Janice Jaworski, vice-president brand development, Americas. “Brands who leverage design to create that unique consumer experience —on both the physical and digital shelf—can generate interest, trust, and loyalty.”
In the Beauty and Personal Care category, Anthem was awarded a Certificate of Excellence for its package design:
Revlon Beauty Tools – Marchesa Collection (see image top)
Brand Owner: Revlon
Design Firm: Anthem Worldwide, New York NY
Art Director: Amy Sundstrom
Designer: Jennifer Leah
In the Food and Beverages category, Anthem was awarded Certificates of Excellence for its package design:
SELF Healthy Kitchen
Brand Owner: Condé Nast
Design Firm: Anthem Worldwide, New York NY
Art Director: John Paul Doyle
Designer: Rebecca Kovalcik
Easy Mac (redesign)
Brand Owner: Kraft
Design Firm: Anthem Worldwide, New York NY
Art Director: John Paul Doyle
Designers: David Carlino, Rebecca Kovalcik
Jaworski concludes, “We are fortunate to work with clients that understand the power of a consistent brand expression, on packaging and across all communication touch points. In the end, it’s about engaging and connecting with consumers and providing the right brand experience. Ultimately the right experience will drive brand performance.”
To view all 2015 American Package Design Awards winners, click the following Web site address: http://gdusa.com/contests/apda15/winners/.
Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation. For more information visit: www.anthemww.com.
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