Design & conquer
By Andrew Joseph, Features Editor
Converting PearceWellwoodOntario corrugated producer gets a new lease on life in the 21st Century by focusing on new POP market dynamics
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Touted as a perfect companion initiative for Walmart’s vaunted Packaging Scorecard supplier evaluation system, the RRP concept fits in perfectly with PearceWellwood’s own commitment to environmental and packaging sustainability.
“As a Walmart preferred supplier, we utilize a special single-face laminating process to reduce the weight of paper by 16 to 20 per cent, which makes it an excellent sustainable product,” states Pearce.
“We’re also running the same process for Walmart’s Stationary and Back-To-School marketing campaigns.
“We also run our own annual Holiday Program that is set up on a vendor-managed PDQ (pretty darn quick) basis for Walmart,” he quips, “to allow participating vendors to benefit from large-run quantities which we inventory for them and release as holiday requirements come in during the months of June, July and August.”
Photo by Sandra Strangemore
Today employing 135 people at its state-of-the-art Brampton production facility—located about a half-hour drive northwest of Toronto—and a nearby 45,000-square-foot co-packing and fulfillment center, the company managed to grow and prosper even during the recent Great Recession, contends Pearce, by offering customers unrivaled ‘one-stop-shop’ service capabilities, backed up with superior product quality and competitive pricing.
“The POP displays and graphic packaging sector is very competitive, but there are few others involved who offer what PearceWellwood offers—a turnkey merchandising solution,” Pearce told Canadian Packaging on a recent visit to the lively Brampton facility.
“I really think what helps set us even further apart is our design sensibility. We know the retail sector, and we always partner with our clients to get the best advice possible to create a display solution that works for the customer, the retailer and the consumer.”
Pearce says the company takes a lot of pride in being able to complete challenging projects right from the project conception—from counter units and ‘club packs’ to floor-stands and pallet displays—through all the design, printing, co-packing and delivery stages.
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