While the company does some contract private-label work for a few clients, according to Brandt-Welzel, most of its production and packaging focus is centered around its own flagship brand label, including its signature ham Brandt Kolbassa Sausage, which is also offered in low-calorie extra-lean and turkey-meat versions.
Photo by Sandra Strangemore
Big Hit
“It is one of our biggest sellers across Canada and in Hong Kong,” explains Brandt-Welzel, who attributes the product’s growing popularity not only to its extraordinary taste profile, but also to the clever and innovative packaging presentation that the company recently developed with a little assistance from the Cryovac Food Packaging Division of Elmwood, N.J.-headquartered packaging technologies group Sealed Air Corporation.
“About a year ago, I contacted our account manager Denise Drysdal at Sealed Air for help with an idea I had for a club-pack,” Brandt-Welzel relates, recalling how she wanted to be able to launch a new retail package that would offer consumers two Kolbassa Sausage chubs, each with its own vacuum seal, in a single outer package.
With the Mississauga plant already using Sealed Air’s rotary chamber machines and Cryovac films bags to package the Kolbassa Sausage products in 1.6-kilogram coils and 250-gram chubs—Brandt-Welzel recalls being somewhat surprised about the initial hesitation that greeted her inquiry.
Photo by Sandra Strangemore
“At first, they told me that no one in North America uses the Sealed Air Cryovac machines to do what I wanted,” she recounts, “and that none of the equipment in this hemisphere was set up to provide that type of a package.
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