Red Sun Farms announces west coast distribution center and key team addition
By Canadian Packaging staff
General Greenhouse grower Red Sun FarmsRob Jackson joins the Red Sun Farms team to take help lead the new facility.
VANCOUVER, B.C—In an effort to provide fresh quality produce, across North America, Red Sun Farms has announced its expansion into Vancouver, B.C. with a new distribution center.
Headquartered in Kingsville, Ont., Red Sun Farms is the largest vertically-integrated North American greenhouse grower.
The company says the new distribution center will be a key hub for North America’s west coast. In addition, it will allow national retailers the ability to provide their consumers in the west, with the quality produce offered by Red Sun Farms.
“This expansion was a strategic decision to meet our growing customer needs. Our retail partners realize that, through our truly vertical integrated business model, they can be confident in the quality, freshness, taste, and customer service, whether the produce originates from Mexico, U.S. or Canada,” states Red Sun Farms chief operating officer Carlos Visconti.
To assist in leading the new west coast operation, Red Sun Farms is excited to announce that Rob Jackson has joined its team.
Rob Jackson of Red Sun Farms.
With 30 years of experience, Jackson has been a key figure in the west coast produce market, since starting with BC Hot House in the late 1980s.
“When the ownership group made the decision to enter the west coast market, Rob was immediately identified as the ideal candidate to spearhead Red Sun’s geographic expansion. His intimate knowledge of the region’s retail landscape and close ties to the grower community will ensure our success as we extend our reach from coast to coast,” explains senior director of sales and business development Harold Paivarinta.
Over the years Rob has been presented with various awards within the industry including: the “Thrifty Foods Produce Vendor of the Year”, the “Fred Meyer Produce Vendor of the year”, and in 2012 he was awarded the “Western Recipient of the Loblaw Produce Vendor of the Year”
“I’m truly excited to share my knowledge and experience with this great organization and team at Red Sun Farms,” offers Jackson
ABOUT RED SUN FARMS
Red Sun Farms is the largest vertically-integrated North American greenhouse grower, ensuring control over every step of the supply chain. Red Sun Farms owns greenhouses in Mexico, U.S. and Canada. Quality is maintained throughout seed selection, propagation, growing, harvesting, packaging and the transportation to their partner’s stores.
For more information on Red Sun Farms, visit www.redsunfarms.com.
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