Canadian Packaging

Pepsi Launches Lightest Bottle In Market

May 29, 2009
by Canadian Packaging Staff

PepsiCo‘s Aquafina, the best selling brand of bottled water in the U.S., has launched the Eco-Fina Bottle, the lightest half-liter bottle of any nationally distributed bottled water brand in the market.

At a weight of just 10.9 grams, the 100 per cent recyclable Eco-Fina Bottle is made with 50 per cent less plastic than the half-liter Aquafina bottles produced in 2002, eliminating an estimated 75-million pounds (over 34-million kilograms) of plastic annually.

In addition to light weighting the half-liter bottle, additional environmental benefits are derived by producing the Eco-Fina Bottle at Aquafina purification centers where filling occurs and by eliminating cardboard base pads from Eco-Fina Bottle 24-packs, which will contribute to saving 20-million pounds of corrugate by 2010.

Featureing an eye-catching rippled web design that goes beyond aesthetics, the new Aquafina bottle also has new, contemporary shrink wrap packaging graphics, featuring the Eco-Fina Bottle logo to further enhance the brand’s on-shelf presence.

The new bottle design leverages structural engineering which allows it to support 50 times its weight in water while offering consumers a contemporary, attractive package that meets their needs.

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