PepsiCo Beverages Canada unveils its 7UP EcoGreen bottle.
July 13, 2011
by Canadian Packaging Staff
Looking to build on its goal of a leader in innovation and environmental sustainability, PepsiCo Beverages Canada has announced the introduction of the 7UP EcoGreen bottle, that is Canada’s—and North America’s—first soft drink bottle to be made from 100 per cent recycled PET plastic.
“The development of the 7UP EcoGreen bottle is a significant Canadian achievement,” says Richard Glover, president of PepsiCo Beverage Canada. “Over the course of a year, it will reduce the use of virgin plastic by approximately million pounds (~2,700 metric tons).
“It will reduce greenhouse gas emissions by over 30 per cent and it will save energy by over 55 per cent (based on current 7UP production levels).”
The company spent three years researching and developing the know-how to produce this bottle, and then spent an additional $1-million in production enhancements at various Canadian PepsiCo manufacturing facilities, including resin handling systems and inspection systems.
The 7UP EcoGreen bottle allows PepsiCo to close the recycling loop, as it comes through the recycling stream, it is is recycled again.
Ian Chown, engineering manager with PepsiCo Beverage Canada states: “To ensure a quality product, the key is to source and process the recycled material in such a way that the quality of the plastic is at the highest quality level.”
The 7UP beverage with the new bottle will hit store shelves soon—but PepsiCo warns that consumers will not be able to notice a difference, as it will still maintain its strength and rigidity that consumers have come to rely on.
For more information, visit www.pepsico.ca.