Canadian Packaging

Honey Nut Cheerios Mascot Is Missing

By Canadian Packaging staff   

Design & Innovation General Sustainability Buzz the bee General Mills Canada global decline of bee populations in media Honey Nut Cheerios

The bee has gone missing from cereal boxes to bring attention to the global decline of bees.

Buzz the bee, the mascot for the General Mills Canada cereal Honey Nut Cheerios has been left off boxes of the popular cereal in an effort to draw attention to the worldwide decline in bee populations, as well as other pollinators.

Not just left off the cereal boxes, there is a white silhouette implying that Buzz is missing. General Mills says it can be contacted for more information about the plight of the bees and what can be done about it.

There’s also a General Mills Canada website: www.bringbackthebees.ca

Let’s hope Buzz and his buddies make a comeback.

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