Canadian Packaging

OREO Brand Powers Up with New Limited-Edition Cookies Inspired by the World of Super Mario

By Mondelez International, Inc.   

In partnership with Nintendo, the brand invites fans to collect character-embossed cookies and save the Mushroom Kingdom

TORONTOJune 26, 2023 /CNW/ — Canada’s favourite cookie, OREO, has teamed up with Nintendo to release limited-edition cookies inspired by the world of Super Mario™ and is sending fans on a mission to help Mario and the other heroes stop Bowser.

“OREO loves to create new ways for our fans to stay playful, and we’re proud to announce our partnership with the iconic Super Mario franchise,” said Lexie Lubov, Associate Brand Manager of OREO. “The similar fandom between OREO and Super Mario made this cookie collaboration a natural fit, and we’re super-excited to bring this new offering to Canadians.”

The limited-edition OREO x Super Mario cookies feature 16 unique embossments, including Super Mario characters and Power-Ups, such as iconic heroes Mario and Luigi, a Super Star, and enemies like a Goomba and Bowser Jr. Each pack offers a new adventure for fans to discover some of the 16 different Super Mario designs.

Powering up the playful partnership, Princess Peach is missing, and OREO is calling on superfans to participate in a social challenge to stop troublemaking Bowser from taking over her castle! Here’s what to do: On the rim of a glass of milk, stack as many hero-embossed cookies as possible atop a Bowser cookie until he is defeated (a.k.a. the cookies fall into the milk). Share a video of the delicious defeat on social!

“We hope to unite OREO cookie lovers and Super Mario enthusiasts alike with this playful challenge, inspired by a storyline fans know all too well,” added Lubov.

The OREO x Super Mario cookies will begin rolling out at retailers nationwide in early July and are available for a limited time only.

Visit or follow @oreo_canada on Instagram for more information. Starting July 10, follow the hashtag #SuperMarioOREO to participate in the social challenge and save the Mushroom Kingdom!

About OREO ®  Cookie

OREO® is the world’s favourite cookie, available in more than 100 countries around the globe with 60 billion cookies sold each year. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, visit

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO®, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at


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Category Captains 2024