Is it real, is it a dream? Coca-Cola® Creations launches fantasy-inspired Coca-Cola® Dreamworld, invites fans to experience dreams in the real world
By Weber Shandwick CanadaGeneral
New Coca-Cola® creation includes dream-inspired partnerships with Tomorrowland and DRESSX
TORONTO (August 10, 2022) – Coca-Cola® today unveiled its next limited-edition flavor under its Coca-Cola® Creations innovation platform: Coca-Cola® Dreamworld.
Coca-Cola® Dreamworld is a gateway into a lively, animated world where dreamlike experiences meet the real world. Tapping into the power of the subconscious and the collective passion for exploring our dreams, the new Coca-Cola® Creations fantasy flavour invites fans to discover the magic in ordinary moments and dream with their eyes wide open.
“Our latest Coca-Cola® Creation brings us into a world filled with fantastic, surreal technicolour,” said Oana Vlad, Senior Director, Global Brand Strategy at The Coca-Cola® Company. “We hope people fall in love with Dreamworld – both in terms of its fantasy flavour and the entire Dreamworld experience, which offers a magical ride into the boundless world of our imaginations.”
The mystery flavour of Coca-Cola® Dreamworld brings to life the playfulness and brightness of dreams and the entire experience will have you wondering if things are real or a dream. The new Creation comes in a distinctive packaging design, transforming the iconic Coca-Cola® can with whimsical shapes and electric colours to create optical illusions.
Coca-Cola® Dreamworld will be brought to life through a digital-led, dreamlike campaign featuring key collaborations, including an exclusive Coca-Cola® Dreamworld-inspired, digital wearable collection with fashion platform DRESSX. Fans will be able to scan a QR code on the Coca-Cola Dreamworld can or bottle to access the digital Coca-Cola Creations Hub, where they will be taken on a journey and experience unique, Dreamworld looks that can be shared on social media.
“There’s no better way to bring the fantasy of dreams to reality than with Coca-Cola Dreamworld and our exclusive wearable collection,” said Daria Shapovalova, DRESSX CEO and co-founder. “We’re thrilled to partner with Coca-Cola and engage fans in a truly imaginative and exciting way!” added Natalia Modenoca, DRESSX COO and co-founder.
The fantastical campaign will also feature the launch of the Coca-Cola® Dreamworld AR Music Experience, an augmented reality music experience dreamt up in collaboration with influential electronic dance music festival brand, Tomorrowland. For this epic music experience, fans will simply scan a Coca-Cola® Dreamworld can or bottle to access the digital Coca-Cola® Creations Hub, where they will be transported into a full 3D virtual AR music experience hosted by an avatar DJ spinning dreamlike tracks. The environment will change and interact with the beat of the music and fans can play games to win select Coca-Cola® Dreamworld-inspired prizes and unlock fun easter eggs that will further enhance the experience.
Fans will additionally have access to a variety of digital experiences, including Dreamworld-inspired AR lenses and backdrops that will enable fans to subvert their realities to transform their photos and videos, and exclusive content that can be accessed via www.cocacola.ca/creations and by scanning a Dreamworld can or bottle.
Coca-Cola® Dreamworld follows the success of previous innovations under the Coca-Cola® Creations platform, including Coca-Cola® Starlight and the artist Marshmello’s Limited Edition Coca-Cola®. Coca-Cola® Dreamworld will be available in both original taste and zero-sugar options in the U.S and in Canada beginning Monday, August 15.
Through the remainder of the year, Coca-Cola® will unveil additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations. For more information about Coca-Cola® Creations, visit www.coca-cola.ca/creations.
About The Coca-Cola® Company
The Coca-Cola® Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola®, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.