New variable printing technology revealed
By Canadian Packaging Staff
Design & Innovation Coding & Labeling aluminum beverage can Ball Corporation Dynamark variable printing technology packaging innovation WestPackBall Corporation shows off its new licensed Dynamark variable printing technology at the WestPack tradeshow.
BROOMFIELD, Colo.—Ball Corporation, a the leader in aluminum beverage can innovation and manufacturing, unveiled its licensed Dynamark Variable Printing Technology at the WestPack packaging tradeshow and conference in Anaheim, California held February 12-14, 2013.
Utilizing Dynamark Variable Printing Technology, Ball customers are able to achieve graphic variety on their cans without the expensive and time consuming operational challenges of the past. The new innovation allows variety in graphics while using the same proven printing process Ball perfected over the past 30 years. While there are processes currently available that can achieve variability, Dynamark technology achieves variable graphics at normal production speeds, saving time and cost.
“Variability is an increasingly important tool that brand marketers can leverage to connect with consumers,” says Jay Billings, director of innovation and marketing for Ball’s metal beverage packaging, Americas business. “Continued economic uncertainty has caused consumers to take fewer shopping trips, and brands need ways to differentiate themselves and capture attention. Dynamark allows marketers to create and execute unique promotions to generate excitement and the sense of discovery for their consumers.”
Dynamark Variable Printing Technology will soon be available to Ball beverage customers globally and is slated to be an option for Ball’s aluminum aerosol customers later in the year.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than $8.7 billion. For the latest Ball news and for other company information, visit www.ball.com.
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