Canadian Packaging

New software helps standardize color verification

By Canadian Packaging Staff   

General color software color verification ColorMetrix Technologies Normalizer

The ColorMetrix normalizer minimizes measurement differences between verification equipment.

Sussex, Wisconsin—ColorMetrix Technologies LLC has released its newly developed Cloud-based software called Normalizer, that minimizes the differences between color verification instruments of multiple manufacturers.

With the introduction of the Normalizer technology, ColorMetrix provides an option to take a spectral reflectance curve of a target color and then lets unique algorithms created by the company’s developers adjust that color for variables such as illuminant, observer and the instruments used to take the measurements.

Since instruments and manufacturing methods vary (while still adhering to international standards), differences are to be expected when measuring color. These differences make it difficult to share measured values without knowing the receiving party has the same brand and model of instrument. After an 18-month development period, ColorMetrix released the Normalizer technology to solve this problem.

“No longer does an instrument need to drive the measurement system,” says ColorMetrix chief executive officer James Raffel. “Instead members of the color supply chain can select the instrument most appropriate for their application and trust Normalizer to deliver the correct reference values.”

Normalizer joins two of ColorMetrix’s earlier color verification and brand management solutions, ProofPass and VerifiedColor.

Visit to learn more about the ColorMetrix cloud-based solutions for color verification including Normalizer or contact James Raffel via e-mail at or at 414-732-6954.


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