New senior VP For Anthem
By Canadian Packaging StaffDesign & Innovation Anthem brand campaigns package design packaging branding SGK
Trina Uzee named senior vice-president, group creative director leading Anthem's Atlanta and Chicago branches.
CHICAGO—Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign, has announced the appointment of Trina Uzee to the position of senior vice president, group creative director, leading the creative teams in the agency’s Chicago and Atlanta offices.
Lor Gold, global chief creative officer at SGK, Anthem’s parent company, says: “Trina brings passion, leadership and extensive strategic, creative and brand-building expertise across all media to Anthem. Her appointment supports Anthem’s ever evolving creative leadership and enhances our ability to drive brand performance by inspiring action.”
Adds Michael Komasinski, group managing director, Americas retail, at SGK, offers, “Trina’s innovative approach to digital and shopper marketing gives her a unique perspective on retail. Her shopper insights and abilities to develop solutions wherever a consumer encounters a brand on the path to purchase and repurchase will drive meaningful impact to the shopper experience for our client’s brands.”
As for Uzee herself, she is quite obviously excited by the upcoming challenges, “I’m thrilled to become part of an organization that has a crisp vision of the future of branding and puts the brand’s package at center stage. My experience spans the core disciplines that shape the agency’s ‘Shelf Out’ philosophy: From online to in-store—all of the touch points where people connect with brands.
Prior to joining Anthem, Uzee was most recently vice-president, group creative director for Digitas in Chicago. Her distinguished career in creative strategy and brand development also includes chief creative officer and creative leadership roles at Tabletop Media, IMC2, Tribal DDB, Tracy-Locke and GSD&M. Her work has earned awards and recognition for creative excellence including a Cannes Lions, and numerous ADDY and Web awards.
Uzee’s brand experience touches on virtually every consumer need and demographic. Some of the companies and brands Trina has worked with include Procter & Gamble, PepsiCo, GlaxoSmithKline, American Airlines, Southwest Airlines, Coors, Kraft Foods, Hillshire Brands, Whirlpool, Discover Network and Pfizer.
Summing up, Gold says, “As a digital veteran, Trina’s pedigree and experience allows us to further elevate Anthem’s offerings across all media to optimize the evolving channel mix for our clients’ brands.”
Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. For more information visit: www.anthemww.com.