Canadian Packaging

New president and CEO for SATO

By Canadian Packaging Staff   

General Coding & Labeling barcode printing RFID Sato Corporation

Appointment of Matsuyama takes effect October 3, 2011.

SATO Corporation, a global leader in barcode printing, labeling, and EPC/RFID solutions, has appointed Kazuo Matsuyama as president and chief executive officer effective October 3, 2011.

Kazuo Matsuyama

Along with a previously announced corporate restructure to a pure holding company effective October 3, 2011 and its global mission to enable management to swiftly and decisively recognize changing market conditions while proactively pursuing profitable opportunities that result in significant growth, Sato’s Board of Directors applauds Matsuyama’s global vision for expansion, his international sales and marketing experience, and most importantly, his demonstrated strength of character and leadership qualities that will enable SATO to move forward and expand its impact as well as increase shareholder value.

“We welcome these important changes and fully support Mr. Matsuyama as our new president and CEO,” states Koichi Nishida, who is stepping down from his current position as president and chief executive officer to assume the new role of chairman. “In these complex times, Mr. Matsuyama’s dedication, vast international business experience, and vision for global expansion and corporate growth are essential qualities to reach our corporate goals.”

Prior to this appointment, Matsuyama was Sato’s executive vice-president and chief operating officer.

About SATO Corporation

Founded in 1940, SATO Corporation is a pioneer and leading global provider of integrated automatic identification and data collection solutions that leverage barcode and RFID (radio frequency and identification) technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2011, it reported revenues of ~Cdn $893 million. More information about SATO Corporation can be found at or


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