Canadian Packaging

Heinz Ketchup Unveils Product & Packaging Innovations


February 16, 2010
by Canadian Packaging Staff

Whether you’re a dipper, a squeezer, or a health-minded ketchup lover, Heinz is giving everyone more ways to enjoy its ketchup. H.J. Heinz Company has announced three ketchup innovations in response to consumer demand: Heinz Dip & Squeeze (see photo above), with a breakthrough dual-function ketchup package for the food-service industry that promises to make eating on-the-go more fun and convenient; a reduction in sodium across its base ketchup line to support consumers’ desire for lower-sodium products; and the launch of Simply Heinz Tomato Ketchup, made with sugar, for the retail market.

“For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup,” said William R. Johnson, H.J. Heinz Company chairman, president and chief executive officer. “Heinz Ketchup’s Dip & Squeeze product is just the latest milestone in our long history of packaging innovation. From the first plastic ketchup bottle to Top-Down and Fridge Door Fit, Heinz continues to lead the industry in ketchup packaging innovation.”

To Dip or Squeeze?

A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.1

That means more ketchup when it’s wanted and where it’s wanted with less mess and a better overall dining experience. Now, busy Americans have a portable, clean and versatile package that makes it easier and more fun to dip or squeeze Heinz Ketchup no matter where they are.

The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess.

More Choices

Heinz also is extending its range of lifestyle-driven products available in retail to include Simply Heinz Tomato Ketchup, which is made with sugar, instead of high fructose corn sweetener. The product will be available in 32-oz. and 15-oz. ketchup bottles beginning in March. This new addition extends Heinz Ketchup’s range of lifestyle products, which also includes Heinz Organic Ketchup, Heinz Hot & Spicy Ketchup, Heinz No Salt Added Ketchup and Heinz Reduced Sugar Ketchup.

Now with Lower Sodium

To help in the effort to reduce consumers’ sodium intake, Heinz will reduce sodium by 15 per cent in its core line of ketchup beginning this summer.

This reduction in sodium will make Heinz Ketchup the lowest-sodium, nationally available ketchup in the U.S.

For more information on Heinz Ketchup, please visit www.heinzketchup.com or check out the Facebook page at www.facebook.com/HeinzKetchup.






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