Canadian Packaging

Beautiful on the outside

By Canadian Packaging Staff   

General Alès Group Brandimage LIERAC Homme SGK Skin Power 5 skin-care for men

Via the LIERAC Homme product line, Brandimage has designed a new generation of high-tech skin boosting products for men with beautiful packaging that is more than skin-deep.

PARIS—Brandimage, a leading global consultancy of brand equity architects and designers, has announced it has designed a new generation of high-tech skin boosting product range for men: LIERAC Homme.

LIERAC, France’s leading dermo-cosmetic brand, specialized in anti-ageing products, is part of the Alès Group, a cosmetics and fragrances company based in Paris, France.

Featuring a new brand, new packaging and a new ingredient (Skin Power 5), LIERAC is providing men with a range that revamps skincare routines.

At the core of LIERAC Homme formulas lies a powerful cellular revitalizing agent, Skin Power 5, made of five minerals and oligo-elements (calcium, magnesium, copper, zinc and manganese) giving the skin an all essential boost.

Gone are the days when men simply washed their face with whatever shirt they had on the night before, LIERAC Homme is a revitalizing skincare routine for the man of today.

The LIERAC Homme range covers every stage of skincare routine:

  • six cleansing and shaving products (shaving foam and gel, deodorant, shower gel, aftershave, cleanser-toner);
  • two everyday products (anti-fatigue and moisturizer);
  • three expert products (eye area, all-over anti-age serum, repair serum).

Masculine high-tech design
Brandimage has chosen masculine colors and an understated high-tech structure in black and silver to federate the entire line on store shelves.

According to Brandimage, the design ensures the LIERAC Homme branding in its black structure is aligned on almost all products, creating a greater visual impact in pharmacies. In the center, a line of color clearly differentiates the ranges and acts as a marker on shelves (navy blue for shaving and washing, grey-blue for everyday, red for expert products).

The information is clearly organized and highlighted by the packaging structure. The color markers contain the product name, helping customers efficiently pick out the product they need.

With this streamlined and elegant design, LIERAC offers men a complete range of high-tech products with a premium positioning, boasting the brand’s high-end dermo-cosmetic formulas.

Brandimage—part of the brand development group of SGK—has been working with the Alès Group since 2009, refreshing the style and design of its LIERAC, PHYTO and PHYTOSPECIFIC brands.

For more information on the branding firm, visit


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