Bare necessities: convenience for honey lovers
Greiner Packaging International and a renowned closure manufacturer modify the packaging of Breitsamer honey.
February 20, 2014
by Canadian Packaging Staff
Kremsmünster, Austria—It’s simple life necessities that have driven the packaging modifications of popular European honey brands.
Breitsamer + Ulrich GmbH & Co KG from Munich are among the leading honey bottlers in Europe and whose products combine tradition and quality and are sold in both glass and plastic packaging—and they wanted to modify their packaging to provide a better experience for the customer.
To modify the top-down package, the company wanted: a better base, a design for easier handling, and drip-free dispensing, and designed it themselves, along with closure manufacturer Greiner Packaging International.
Efficient Production with Kavoblow
Greiner Packaging International produces the new honey bottles for Breitsamer from PET using the stretch blow molding process.
“We use our exclusive kavoblow technology for this. It facilitates a highly efficient implementation of individual designs and combines flexibility with productivity. It is therefore particularly ideal for innovative bottles and containers for the food industry,” explains Günter Ausserwöger, head of the Kavo Division at Greiner Packaging.
He adds that the look and handling of the bottle were improved. And thanks to the new base design, the packaging is more stable during filling.
Hygienic, clean, and easier to dispense
Honey in plastic bottles has some basic advantages in terms of convenience for daily consumption: It provides the consumer with hygienic and clean handling, as well as precise dispensing without dripping.
The new dose cap with membrane plays an important role here, equipped with an integrated, tear-off tamper-proof band and is made of polypropylene.
Combined with a highly transparent PET bottle, the system fulfills the highest demands for precise dispensing of viscous products.
Taking the environment into account, the total packaging weight has also been reduced. Breitsamer honey products in the new PET bottles containing 350 or 500 grams have been in stores since January 2014.