Canadian Packaging

Aviation Gin soars with brand make-over

By Canadian Packaging Staff   

General Coding & Labeling Aviation Gin brand make-over branding branding agency House Spirits Sandstrom Partners

Sandstrom Partners provides a modern look with a nod to the past with its bottle and label makeover for Aviation Gin.

House Spirits, a Portland, OR-based distillery recently received a bottle and label makeover for its flagship brand Aviation Gin. The make-over was performed by Sandstrom Partners, an award-winning design agency also headquartered in Portland.

Looking to create a different look and feel from traditional London dry gins, Sandstrom president Jack Peterson says: “Up until now, gin has been a spirit closely associated with the English—London dry gin. Aviation is creating the new American gin experience, downplaying juniper and adding other adventurous botanicals such as cardamom, lavender, Indian sarsaparilla, coriander, anise, and dried sweet orange peel for a more balanced flavor.

“The bottle and label are designed to strikingly differentiate the brand from the pack in an American way.”

Aviation Gin comes in a clear glass bottle and features some aircraft imagery – and even what is considered to be American typography that would make it stand out from the more plain (no pun intended) British gin competition.

As for ‘WHY’ House Spirits created an Aviation Gin brand of booze—apparently the name of the brand derives from a cocktail—The Aviation—that first made its appearance in the early 20th century ~ 1916, about 13 years after the Wright Brothers flew the first heavier-than-air aircraft.

Should you be interested, here is the recipe for The Aviation:
1-1/2 oz. gin
3/4 oz lemon juice
2 dashes maraschino liqueur
2 dashes crème de violette
Stir with ice, and then strain into glass.

For more information on Sandstrom Partners, visit

Or visit House Spirits at:


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